100% agree - it should be simple for both uploading and APIs not-to-mention that it's also respectful, especially in countries like Germany where getting someone's name wrong is ve...
I agree with a lot of the comments about asking people and this depending on the audience. I would also run some simple tests - try different approaches and let the data give you t...
We went through a similar exercise a while ago and decided to keep it simple i.e.a) If an email isn't going to drive demand (e.g. some of our e-newsletters, product updates, all in...
Really insightful thanks. We've been looking at this very issue because in our case we had (for historic reasons) only really tracked first touch but we discovered that opportuniti...
This is a really good post and, to answer your question at the end, we tend to use Marketo landing pages a lot in part because of that issue you identified at the top i.e. we can b...