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2018

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Get ready. Get set. Get Marketo Certified!

 

Earning a Marketo Certification is a significant way to validate your Marketo skills and differentiate yourself. When you become certified, you join an elite group of marketing professionals who find that certification boosts their career as demand for Marketo experts continues to grow.

 

 

Register now to add the Marketo Certification or Specialization Exams to your Summit registration!

Want to prepare more with our experts at Summit? Register for our MCE Prep course on Monday, April 30.

 

 

 

Watch our latest webinar recording about MCE Certification and Specialization Information and Tips.

 

We look forward to seeing you all become FEARLESS EXPERTS at Summit!

 

Marketo University

Let's start by how you create a score token.

You can set them up at the program level or at the folder level and it is super easy to create them.

You select score token and you drag it to the 'tokens' section.

The next step is to start populating your values.

 

This is an example of how your tokens will look like when you create score tokens.

 

 

Example of how tokens are used in a scoring model

 

One example of how you would use it is explained below:

 

You set up the values of your scores in the tokens section.

 

When you create your campaign you will use the tokens in the flow section.  You populate the 'change' field with the token name (the value has already been populated in your tokens section).  In this example someone who fills out a form with high value gets +40, someone who fills out a negative form gets -100.

 

Benefits of using tokens in a scoring model:

  • The beauty of using tokens in my experience is that you have a centralized place where you can have a quick snapshot of all the values that you are using for your scoring model.
  • You have all the values for your scoring model in one place.
  • If you want to modify your values, you can do it at the token level instead of modifying every single campaign.
Tomoe Morimoto

Practicing for MCE

Posted by Tomoe Morimoto Apr 4, 2018

Hey Guys I was Practicing for the MCE again and I needed to renew it. I notice the old practice test was gone..

This is a Practice test I created in the past with some questions. I know alot of its old based on the practice exam.

It will help you to pass the exam.  I plan to add all the questions from  Sample Questions for MCE Exam: Admin & Operational

and some that I remember from the test.  Any intel on new questions are appreciated!!

 

MCE Practice Test | Quiz

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As demand for Marketo experts increases, Marketo University recognizes the need for users to demonstrate their expertise in Marketo.

We have expanded our Certification program offerings to meet this demand, and we are hosting a webinar to share these changes with you!

 

Join us for this informative webinar where our experts will share tips on exam preparation and success.

 

This webinar will cover:

  • Benefits of being a Marketo Certified Expert and Specialist
  • Details about the new Marketo Specialization assessment exams
  • Tools and tips to help properly prepare
  • Tricks to ease test taking anxiety (hint: attending this webinar is one!)
  • Information for becoming certified at Marketing Nation Summit 2018
  • Q&A Session

 

Register for this Webinar here.

 

Become a FEARLESS EXPERT.

Marketo University

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In the Bay Area but can’t make it to the full four days of Summit? Marketo University is thrilled to announce that we are now offering University Day Single Day Pass for the Marketing Nation Summit 2018!

 

This Single Day Pass gets you full access to University Day 2018, where you can take your Marketo skills to the next level! Accelerate your Marketo learning and build expertise with focused instruction, practical demonstrations, and inspiring presentations by Marketo experts.

 

Register now to join us on April 29th, 2018.

 

Registration Links:

University Day Single Day Pass: Register Now

 

 

To add to your Summit registration, please use this link instead.

Summit + University Day Pass: Register Now

 

 

We’ll see you at University Day!

 

Marketo University