Question re: embed form sample question on MCE prep

Shivani_Bhatt
Level 1

Question re: embed form sample question on MCE prep

Hi Everyone! 

 

I have a quick question on MKTO embed forms - why is a triggered campaign necessary with the change data value flow step (attribute: acquisition program) to ensure the acquisition program is properly given credit? I've attached a JPEG of the specific question I saw on the MCE sample questions from the prep class I took earlier today. What I don't understand is why the triggered smart campaign is the correct answer, when the the embedded form could be built as a local asset of the program.


Let me know - thank you! 

Shivani


Question-MKTO-embedded-forms.JPG