I prefer a minimum of 1000 to 5000 leads for an A/B test. A couple of times I was asked to split a list evenly 50/50 sending 2 different versions of an email to 200 and another tim...
Christine, if you want to use content as the channel, just edit it in admin in Marketo with the status steps that matches what you have in your Salesforce campaign. You can add Con...
If the leads unsubscribe from a specific promotional email campaign and specifically states by email to remove them do you:1. Remove them from SFDC campaigns past and current campa...
I use the Marketo calendar quite a bit to get an idea of what campaigns are scheduled, and I tend to adjust the schedule when there are multiple emails going out in one day, and so...
@Conor or anyone from this discussion, I am now tasked with delivering emails in Marketo that has a link to Clicktools survey that our other team created. Is there any best practic...
I've seen this happen on one of the responsive emails I've used before, and I think it's either because the top graphic is too wide, or not wide enough, which is causing the gray b...
I can't send the emails in an engagement stream in August. Is there a way to pause it in the future or set this? I don't want the emails to go out on August 25th.