explicit unsubscribe best practices

[Michelle_Tizian]

If the leads unsubscribe from a specific promotional email campaign and specifically states by email to remove them do you:
1. Remove them from SFDC campaigns past and current campaigns?
2. Remove them from your database in Marketo only and retain them in SFDC?
3. Even if you have a preference center and they still request to be removed from your lists, do you remove them from SFDC and Marketo? 
 

[Anonymous · Accepted solution]

1. No, we won't remove from SFDC campaigns, but we will obviously remove them from any future marketing emails.
2. No, as then lead scoring wouldn't work.
3. No

[Michelle_Tizian]

Thanks for your input Charlie, I appreciate it.