I use the utm_content for the reason below:Used for A/B testing and content-targeted ads. Useutm_contentto differentiate ads or links that point to the same URL. I also use it wh...
With our previous newsletter and current blog emails, I saw an open rate of 25% in the beginning, and months later it went down to anywhere from 20 to 15%. Part of the reason was a...
What I do is, I create a remove from flow campaign. Whenever someone's status changes to either purchased/renewed the flow is remove from the renewal campaign or whatever campaign ...
You can try going the University section of the community,https://community.marketo.com/MarketoCourses or you can visit this page if you're just starting outhttps://community.marke...
For us when we have paid email subscribers filling out one of our forms to opt-in to our RSS Newsfeeds or other product trial subscription, we contact the lead and ask which one th...
I use folders for images and files. I have folders for each department for email templates, landing pages and images:EventsMarketingResearchFor images and files I break it down whe...
Hi Katie,Kristen beat me to it, I've done exactly what she mentioned above which caused me to receive the email. The alert campaign that I set up has the lead owner (me) and the se...