Michelle_Tizian

I absolutely agree with Adam, keep it simple. I went that route and also set it up by product and by the buying stage. It took me a while to launch our first engagement program because I over thought how I should set it up. I also did a flowchart just so I had a better understanding of how the lea...

For freemium stuff, our newsfeeds delivered via email are doing well for lead generation and for upselling. For keeping our customers engaged our videos, podcasts and blog are gaining some traction. For our paid subscribers, they prefer the print and PDF versions of our publication because they ca...

Yes on Litmus! I too am on a Mac, and when I viewed a few of the emails I've created and sent to a few of my colleagues on a pc using outlook I saw how horrible the emails looked.

You can also create an alert campaign that sends you an email each time that form is filled out.

Marketing Suspend = you can change the status for a record so a lead can receive or not receive emails.Email Suspend = As Justin mentioned above. But you also can't change the status yourself.

Thanks for that Justin!

I tried this before in Marketo, changing the SFDC type from lead to contact and it didn't work for me. It has to be done on the SFDC side.

Yes, type in CASL under search and you should be able to see some discussions related to that.

If you delete your leads in Marketo who are part of a program/campaign and it's synced to an SFDC campaign, I beleive they are still a member of the SFDC campaign. I deleted some records from Marketo who were part of a program/campaign and was synced to an SFDC campaign. When their records were cl...

Marketing suspend will be my friend.