Michelle_Tizian

For promotional campaigns or sponsored email messages we strive for the following by email sent:It's very similar to Josh's post above and I just reviewed a couple of our sponsored email campaigns and promo campaign. Unsubscribe: < 1%Delivery: 85 to 90%Open: 7 to 15%CTR: 2 to 10%For our paid public...

I started out using the Marketo templates and tweaked them myself (email and landing pages). There were a few mock ups that our editorial and graphic designer put together as a PSD file and I worked on the code. But because we wanted a fresh look for one of our new publicaton/newsletter, one that'...

We had Grazitti create a responsive newsletter template for us. We love it.

Hi Scott,Check this thread https://community.marketo.com/MarketoDiscussionDetail?id=90650000000PlI3AAK go to the post done by Charles T, creating a Sync to Marketo field. This is a solution that has worked for us. One thing to be aware of is that whenever a new lead is created in SFDC, you just ha...

Thanks Val. Good to know. I was hoping that once I update the form it will just automatically recognize the update without having to replace the embed code.

I did most of it myself, but we did get help from a consultant using at least an hour during the launch pack. But we didn't have enough time for the behavior scoring so I did most of that. I imported the scoring program as a guide and I also checked out a few resources: https://community.marketo.c...

On Josh's #2, I date and make a note of the frequent bounces in a field that can also be seen in SFDC. I then remove them from our Marketo database. Our list specialist will review the bad emails on the SFDC side and exclude them from any future email promos. If it's a paid customer, our sales as...

We have a program for each of the 5 different publication newsletters that we have. I started out doing a program for each month or even yearly. It got cluttered easily. So I just have 5 programs by publication name, and set up a foldering system within the programs by year and then by month. I ...

You can this by creating a smart list.unsubscribed from email = the name of the email campaign.Then click on the leads tab from that smart list and you should be able to see the list of unsubscribers.