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I went to an office hours (still relatively new to Marketo) and they were suggesting using nested programs. I'm not opposed to it, but this definitely seems easier.
How do I go about segmenting contacts in an Engagement Program based on an action they took that still obeys the cadence of the Program?I'm trying to build an engagement program where each email is set to go out every 30 days. There is a "fork" in the stream that I am trying to set up based on the a...
I'd really rather not try to explain to Execs that Marketo's analytics don't offer the reporting we need - a tool we specifically purchased for our business to get stronger insight in our Marketing.I think we're going to try using nested programs - one for each channel - to track lead gen. Example:P...
Sorry - it's not that there is anything I think that can't be done, it was more of me struggling to find a solution. Mostly because while that does solve that problem, it does involve using a success statuses (we want to track the source for that campaign's success rather than the source to our data...
Our company will write a report and put it out for download on a landing page, gated behind a form. We will promote that landing page with banner ads, with emails, social, etc. What we would like to do is track which of those channels is bringing the most conversions. Right now, we have a landing pa...
Random sample seems to be something that is only available within Smart Campaigns and not an Email Program.Is it possible to do this with an Email Program? I'm fairly new to Marketo, so my gut is telling me to use the Email Program over a Smart Campaign when I only want to send out a single email, b...
New to Marketo here and trying to replicate processes that we have used in previous systems:In an effort to not over-send to contacts in a specific time-frame, we're trying to shrink segment/smart list sizes.So for example: If I build an email program and the smart list I build has a total audience ...