EllenSchwier

For easy visibility on the results of the test, the standard A/B test on date/time in an email blast program is really good. But I agree with the others on everything else!

I had a similar problem last year and this was the solution. I needed to define the text to be linked and output the linked text (not just the link itself) via Velocity.

Agreed! Using person and company tokens, and dynamic content for industry or other segmentation personalization is the way to go.

I think another way to do this would be to:1. Add a hidden field for "double-opt-in" with the true/false value populated from Marketo. You will need to make sure pre-fill is enabled on the field.2. Add a choice step in the Settings of the form to determine where someone is sent upon form completion....

Just curious, but would your logic still work if you said email is "any" with your specific external URL as the link? How many emails sent during your A/B test will include links to that specific website?

It looks like you have a lot of the answers you were looking for, but I have another question that might seem obvious. Can someone subscribe to more than one newsletter? Or only one? If they can subscribe to multiple newsletters, you might want to consider changing your form to capture the opt-in to...

This also works well in combination with a Revenue Cycle Model. If you have different stages for your leads (including disqualified or recycled) and allow them to go back through the process....you can simply use the same scoring thresholds or other criteria to change the status back into qualified ...

Does it also work if you simply edit the existing image module? I would imagine you could remove the image token (maybe replace it with a photo in your Design Studio), update the link, and then re-add the image token. Without needing to swap out the entire module. I'm glad you found a trick that sa...

Hi Sagorika,This also depends on what you mean for "ramp up". You can find an overview of the basic options for A/B testing with Marketo landing pages on the Marketo Docs, or some extra suggestions in this blog post: https://chapmanbright.com/resources/blog-post/a-b-test-everything/ Regarding Optimi...