EllenSchwier

I would also ask if you clicked on the refresh button on the target audience size before you hit send. If delivering 8 emails was 5% of the total audience it was sent to, then the total audience was not 8,800. Sometimes Marketo does not automatically update the audience size after you update your Sm...

This would be my solution as well.

I have a similar question to @Michael_Florin. Do these trigger tokens also now include things like the "Program Status is Changed" trigger and allow me to use a token to populate the new status into a field? My tests weren't working, but that was a week ago so I might have been too early...

Good to know, thanks for the clarification. 🙂

@uditmathur I see what you are saying. What I meant by not "time dependent" was that you are emailing about the on-demand version of a webinar that is relevant now, next week or next year. And the email after that is linking to a blog explaining "the basics of X". All content that can be used at any...

I agree with the comments about NOT scoring based on opens/clicks because this is very unreliable data (and often bots). If you need extra protections on your form fills, you can consider the CAPTCHA option. However, you might also consider scoring based on web page visits. Often the bots don't stay...

I agree with Michael, it's ultimately not the most useful metric. If you want to see if people are actively using Marketo, you can check when their last login was in the Admin section, or use the Audit Trail to see who is active and who is not.

Hi, One of the other things you might want to consider is when to use an engagement program instead of just a default program with a series of emails. I was always told to use an engagement program when the content is not time dependent, and set up default programs when things are more time sensitiv...

To expand on Sandford's questions: do you have two records in Marketo with the same email address? Or do you have two records, one in the Marketo database and one in the Hubspot database?

I agree regarding the question of "stay or go". If you have a good system in place, stick with it. Adobe Connect does not offer that many more features than GoToWebinar does, but the data exchange is more extensive. However, I will admit that I have not done much with this extended data exchange. It...