EllenSchwier

Let's talk about some nitty gritty details. There will often be questions on the exam that want you to know which other tools Marketo can have a native integration with. For example, it's good to know:- Which CRMs have a native integration?- Which webinar platforms have a native integration? The new...

@Natali_teplit1 @keonimira @Kym_Harper That is a very good guess, however, it is no longer the case. Marketo used to use pre-fill also on a main website when a person was cookied but due to privacy concerns, this changed to only when someone clicks from a Marketo email to a Marketo landing page. The...

Let's take a look at this topic: Demonstrate the capabilities of formsYou can think of things like stored values versus display values, visibility rules, hidden fields capturing UTM parameter values, progressive profiling, etc. Ellen has set up a form with pre-fill enabled on all fields, but she is...

That is a very good summary! 🙂

Hi all. Let's talk about data retention! Identify a few key pieces of Marketo’s data retention policy as it relates to smart lists. I've seen these questions pop up a lot on the exam, but usually as one of the answers, for example: Ellen is reporting on form conversions across the past 5 years to id...

Yup! Another scenario I have encountered a lot is that you want to insert custom/personalized information into an email in one specific program only, so you upload that data to PMCF fields in the program to insert the data into the email. Note: If you want to upload PMCF data to a program, you HAVE ...

Adobe is opening considerations to reward engaged aspirants with a 50% certification exam voucher if you fill out the following survey. Be sure to check it out!https://forms.office.com/r/M0QZUCbAKG @Isabella_Saturn @Kym_Harper @Nitesh @Jen_Dearinger@ToddRoll8@Luana_Iftimie @jonathanmoreira @WiseBrit...

And an overview for this one: Give examples of usage for different types of tokensWhat are the different types of tokens in Marketo?System tokens - things like {{system.date}} which can be used to stamp, for example, when someone opted-in. What other scenarios would you use system tokens?Program tok...

And a bonus one for you today: Identify and apply the appropriate use of the PMCF Which of the following is a correct use of a Program Member Custom Field?1. This is the only program where you ask for Preferred Contact Method, so you create a PMCF to store the data at the program level2. You want t...

Let's take a look at this one: Given a scenario, identify the creation source. You have a new lead in your database and you want to know where they came from. You notice that the "Original Search Engine" field is filled with Linkedin.com and the "Registration Source Type" field is filled with Web Fo...