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I have the 18 digit IDs created as formula fields in SFDC. It's handy to have there in addition to Marketo so that when you export to Excel from SFDC you have a unique ID that excel can recognize (the default 16 digit IDs that export are not unique unless you count capitalization, which Excel does n...
Good stuff. FYI forms can be dynamic.
Thanks Ed, great stuff. Question about category 3 - in your screen shot I see some of those soft bounces were marked as invalid email addresses by Marketo. What do you do with those? Do you mark them valid again?
This is a great topic, Jeff. On more than one occasion people have mentioned attribution to me without considering the timeline. For example, "Five people clicked our ad and are customers!" Yes, but, were they already a customer before they clicked the ad?Date stamping drives all of our marketing at...
Edward - I have always enjoyed tokens, but after your session at summit I NEED tokens. Another automation vendor was on the phone with me trying to compare their features with Marketo. When they said no tokens I completely checked out of the conversation (not that I was interested in switching anywa...