I have the 18 digit IDs created as formula fields in SFDC. It's handy to have there in addition to Marketo so that when you export to Excel from SFDC you have a unique ID that exce...
Thanks Ed, great stuff. Question about category 3 - in your screen shot I see some of those soft bounces were marked as invalid email addresses by Marketo. What do you do with thos...
This is a great topic, Jeff. On more than one occasion people have mentioned attribution to me without considering the timeline. For example, "Five people clicked our ad and are cu...
Edward - I have always enjoyed tokens, but after your session at summit I NEED tokens. Another automation vendor was on the phone with me trying to compare their features with Mark...