You can configure so that API calls are made into Marketo. You can track things like visited web page, watched video 50%, 75%, etc. ... View more

Hello @Anurag ,   Q1) Navigate here.  Call the API (you will need to get up to speed on doing so if you are not already familiar). https://developers.marketo.com/rest-api/endpoint-reference/lead-database-endpoint-reference/#/Activities/getAllActivityTypesUsingGET   {{baseUrl}} /rest/v1/activities/types.json ** Replace {{baseUrl}} with your REST API info.   It will give you an array  (see example below)   "result" : [         {              "id" :  1 ,              "name" :  "Visit Webpage" ,              "description" :  "User visits a web page" ,              "primaryAttribute" : {                  "name" :  "Webpage ID" ,                  "dataType" :  "integer"             },              "attributes" : [                 {                      "name" :  "Client IP Address" ,                      "dataType" :  "string"                 },                 {                      "name" :  "Personalized URL" ,                      "dataType" :  "boolean"                 },                 {                      "name" :  "Query Parameters" ,                      "dataType" :  "string"                 },                 {                      "name" :  "Referrer URL" ,                      "dataType" :  "string"                 },                 {                      "name" :  "Search Engine" ,                      "dataType" :  "string"                 },                 {                      "name" :  "Search Query" ,                      "dataType" :  "string"                 },                 {                      "name" :  "User Agent" ,                      "dataType" :  "string"                 },                 {                      "name" :  "Webpage URL" ,                      "dataType" :  "string"                 }             ]         },         {              "id" :  2 ,              "name" :  "Fill Out Form" ,              "description" :  "User fills out and submits a form on web page" ,              "primaryAttribute" : {                  "name" :  "Webform ID" ,                  "dataType" :  "integer"             },              "attributes" : [                 {                      "name" :  "Client IP Address" ,                      "dataType" :  "string"                 },                 {                      "name" :  "Form Fields" ,                      "dataType" :  "text"                 },                 {                      "name" :  "Query Parameters" ,                      "dataType" :  "string"                 },                 {                      "name" :  "Referrer URL" ,                      "dataType" :  "string"                 },                 {                      "name" :  "User Agent" ,                      "dataType" :  "string"                 },                 {                      "name" :  "Webpage ID" ,                      "dataType" :  "integer"                 }             ]     Q2) You will need to make smart lists and reports to filter off your particular interests on how you determine someone to be "active".   A good starting point if you are new to Marketo is to basically do the reverse of what Marketo suggests you use to find possible SPAM traps.  See here for more details on smart lists configurations:  https://nation.marketo.com/t5/Knowledgebase/Blacklist-Remediation/ta-p/252574    thanks, oz ... View more

Hello @Charlotte_Berth , Adjust your Link is to maybe link contains. Then put in the text from the actual link.  Omit the https: or http: part to make your life easier.  example   Link contains -> unsubscribe or Link contains -> /ourwebpage/unsubscribe go view the actual link to see what this may be. Try not to have spaces in links URLs   If you need to find people that have already updated that field you will need to make a batch campaign (not a trigger campaign- only filters no triggers) or a plain smart list.  The Trigger campaign is set up to catch future events based on defined trigger(s) and filter(s).  Meaning if you activated the campaign it will not go back in time and find records that changed that value 4 minutes ago.  Additionally Data Value change does not always work if a record is created with the value you are looking for at the time of creation, but it's a moot point I believe here based on what we see.   Troubleshooting: Double check your Form or however you are setting that field that you have the right field mapped. i.e. you didn't accidentally put the wrong field in the form. Set up a smart list with filters Data Value Changed -> Unsubscribed contact -> new value = true Create a test record and send your self an email with link and replicate the data value change Clicked Link in email In Past X (where X is enough time for your testing) Once this works you can adjust/activate your trigger campaign. Thanks, oz ... View more

Hello @Suhail_EK , I am a bit on unclear as to where you cannot see it.  Since you mentioned an I.M. are you not able to the the real subject line in SalesForce?  Are you using my.tokens? If you are using my.tokens you will need to click the actual activity line item in SFDC and then it will render the subject line.   Thanks, Oz ... View more

Hello @Jay_Jiang ,   Assuming the sync configuration was set up properly you should be able to access individual Opportunities via Smart lists https://docs.marketo.com/display/public/DOCS/Opportunity+Filters+and+Triggers Velocity scripting https://developers.marketo.com/email-scripting/ and as mentioned there is an opportunity tab on the Marketo person activity log.     You can view aggregate opportunity data in other places like reporting, RCE, Performance Insights, etc. example: https://docs.marketo.com/display/public/DOCS/Add+Opportunity+Columns+to+a+Lead+Report   So set up a smart list and use smart lists with opportunity related filters to check and see if Marketo is pulling in what you are looking for if you suspect you are missing data. Next check with support if you are experiencing a backlog. This is usually the most common issue.  You just need to wait on data to flow over to Marketo. If you are still missing data you may need to check to make sure you are not blocking with sync filters on that object (albeit this is very rare). Thanks, oz ... View more

Hello @cwwrezerone ,   There are several steps you will need to clear first such as authentication, getting a next page token, getting your activity type ID.  I recommend reading through the Developer documentation.   High level  Authenticate https://developers.marketo.com/rest-api/endpoint-reference/authentication-endpoint-reference/ Figure out the date range you are interested in to get a paging token https://developers.marketo.com/rest-api/paging-tokens/  Call activities end point to figure out your activity ID https://developers.marketo.com/rest-api/endpoint-reference/lead-database-endpoint-reference/#/Activities/getLeadActivitiesUsingGET Narrow your scope by specifying either LeadIDS or membership of a static list. Maybe you have campaign in Marketo that adds those form fills to a static list. https://developers.marketo.com/rest-api/lead-database/activities/#query Thank you, Oz ... View more

Hello @Katy_Hickey ,   Can you double check a few things. Check the field mapping for the field you use on the form. * Example field may be mapped to a field in DCRM you did not expect.   #2 Check if you have a backlog.  Ask Marketo support for help with that. ... View more

Yes,  the 27 values in that filter are evaluated with an "OR" operator. This is why I mentioned you will have to break them up into 27 separate filters so you exclude all of them.  Also why I mentioned a helper smart list that has a different operator. It's a little difficult to explain without going a bit into the weeds COMP Science 101.   Short answer break that up into 27 filters and it will behave like you expect it to. ... View more

Hello @katleenvdw , Did that solution work for you? ... View more

Hello @Alexis_Falco , Filter #1 will act as an OR operator.     Suggestion Add a blocking script to the form to stop those emails. (Only works if Browser has JS enabled, which will be fine for 99% of the time). If you can make the original a batch vs a Trigger that would be great. If not you will want to break out those 27 values into 27 separate filters. if you can use a batch campaign; Create another smart list  - "helper" Filled out Form INTL_5-INTLW.INTL_5-INTLW-GA-Form Email address contains (your 27 specifications) Go back to Batch campaign and add a filter Not member of smart list  "helper" Why batch? There may be edge cases when your instance experiences Indexing Lag if your instance uses Corona, so the helper smart list may not evaluate properly (very low probability, but can happen).  Depending on your DB size this may be a moot point since you may not have Corona enabled.     Thank you, oz ... View more

Hello @Mercy , My experience has been most of these happen when you do not update URL placeholders to have a valid URL. For example in an email you may be using variables to populate a URL.  But you forget to give that variable a value that works.     ... View more