JessicaMeyers

Do you currently have a "one to one" sync between Marketo and Salesforce? If yes: 1. Yes the records will re-sync from Salesforce during the next sync cycle.2. If you need them not to sync you need what is called a "sync filter" essentially it is a field in salesforce that says "yes send this record...

Always check your "qualification rules" (once vs every time vs ever X days) Remember that double triggers are ALWAYS "Ors" Use "add choices" to get super custom, but remember that the first matching choice applies! ALWAYS Test 🙂

Have you looked into any of the bounce details for the records getting soft bounces? You would navigate to the bounce activity in the lead activity history and see what the cause is. I then find it helpful to see if there are trends (eg the same bounce details for a domain, or specific email). Exam...

Hey ashley, In this case you want to divide 50/50. If you set it to 50% champion, and 50% challenger - in a group of 10 people, 5 would receive the "champion" and 5 the "challenger. Hope that helps!

If you remove a sync filter, the sync will only bring over records with a new system mod stamp (in Salesforce). For example, we had a sync filter on the opportunity object, for a lot of internal reasons, I couldn't mass update opportunities, I just had to "rip the bandaid" so to speak and de-activat...

@Katja_Keesom - When I was in consulting I had a number of clients with an internal seedlist who would frequently meet communication limits. We setup a separate send campaign for the seedlist audience and ALWAYS chose the setting to "Block non-operational emails" to no. It has use cases - most I can...

@Noemie_Ferret If you move the smart campaign, or quickly turn it off and back on it resets the 6-month window!

There is a workaround (smart campaign to add and remove people from static list based on smart list ) but this seems like a key improvement, membership in static lists doesn't change as often (by nature of the lists) but syncing real time with a smart list would be a huge benefit.

LOVE this idea - I also am a big fan of using the description for additional context on assets and having it be searchable would be a huge help.

Hey Alexis, I think this docs article actually does a great job of explaining period costs: https://docs.marketo.com/display/public/DOCS/Understanding+Period+Costs In short, it really depends on how you calculate costs for the program. If you think of the cost it is fixed as the cost you spent to ge...