michellechopin

Re: Managing Significant Soft Bounces

by michellechopin 10-07-2020

I can't seem to find a way to highlight the source/reason for these soft bounces. Do you have any tips on how to do that? I've seen a few articles about determining the different types of bounces but nothing on how to identify the details in Marketo. For my Soft Bounce smart list, the columns for Em...

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Re: Managing Significant Soft Bounces

by michellechopin 10-06-2020

EDIT: I can't delete this comment but I solved this - I had Email Bounced instead of Email Soft Bounced as the filters. Quick update after running those smart lists - I get no results for the Soft Bounces (which is obviously incorrect). Here is my smart list for the Category 3,4 or 9 bounces (for r...

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10183 0 0
Managing Significant Soft Bounces

by michellechopin 10-06-2020

I've been working on an overview of my company's email marketing since starting use of Marketo and also to compare pre- and post-COVID activities. In doing so, I noticed that all of a sudden (after March), we ended up with significant numbers of soft bounces on our email sends - 13-30% on our larger...

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Email Marketing soft bounce
Re: Email Templates Only Opening in Text Editor

by michellechopin 09-28-2020

Then that would explain my issue of not being able to see the editor 😂 One of my single complaints with Marketo is that it's not immediately intuitive - I'd expect there to be a visual editor for the email templates because there is one for the emails themselves; something that would be especially ...

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Re: Email Templates Only Opening in Text Editor

by michellechopin 09-28-2020

My issue here is that the visual editor isn't an option for our templates at all. Every single template, including a test one I created just now, opens up in a pure text editor. There's no option to swap to the rich text/HTML editor - see screenshot. As you can see there are none of the usual menu/...

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Email Templates Only Opening in Text Editor

by michellechopin 09-28-2020

I've just started as the Email Marketing Specialist at my company and am getting back into Marketo (I haven't used it since 2016). While setting up a new email type, I learned that the company hasn't used templates for emails (they've been cloning past programs) so I wanted to set one up for a partn...

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Email Email Templates