Tori_M_Forte

Level 3

Joined the community 23-03-2020

Level 3

Sr. Business Consultant

Philadelphia, PA

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Re: Lead Generation

by Tori_M_Forte 04-14-2020

Hi Andre,You can set up a smart campaign that has a smart list of:(1) Trigger: Form Submission = your form(2) Filter: Field that captured the Question = the desired answerWith a flow of:(1) Sync to SFDC Campaign (documentation on this flow step is here)That will add the people who filled out your fo...

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2038 2 1
How to Build the Right Scoring Model for Your Business

by Tori_M_Forte 04-13-2020

One of the most overwhelming parts of anything in Marketing today is knowing where to start. This blog post will summarize how to start with scoring in Marketo - specifically how to determine what type of model your organization needs. First things first: How does Scoring work in Marketo?Scoring in...

Blogs

2969 3 0
Advanced Scoring Ideas to Get your Creative Juices Flowing: Spoiler Al...

by Tori_M_Forte 04-13-2020

Scoring is often an underutilized feature in Marketo. To get your creative juices flowing on how you can use scoring in Marketo to solve for non-traditional needs, I’ve listed three examples that have been implemented and worked successfully with other Marketo customers. If you've implemented a scor...

Blogs

5361 3 5

Scoring
Re: Best practice to build a progressive scoring campaign?

by Tori_M_Forte 03-25-2020

Hi Thai - yes, you can build the score changes (the +2, +3) into smart campaigns flow steps directly OR reference tokens to make the score change. Both will technically work to change the score value. The main benefit of using tokens is the ability to make changes at scale, in one place (typically o...

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2657 1 0