CDP Connection Diagram
Customer data platforms have been a hot topic of late haven't they! But what even is a CDP in marketing? Worry no more! This post will walk you through th...
Segment Diagram
Segment is a powerful platform for gathering customer data from different sources and distributing it to multiple destinations, such as Marketo, seamlessly. If you...
Mapping a custom activity in Segment
The Segment documentation does a very good job at getting you up and started with setting up Marketo as a destination. Build on top of ...
Program details
Take the first step towards becoming an attribution master by learning how to set up UTM programs and smart campaigns to match website visitors to particular ...
This post sets out to demistify the enigma of anonymous people and how they interact with your attribution smart campaigns. Once we have gone through the quirks of tracking...
Zoom Calendar Event
Once you have added Zoom as a launchpoint service and created your webinar event program in Marketo you might be wondering how to set up your registrat...
Webhook for Chili Piper Routing
Want more control over how or when your people are routed in Salesforce? Leverage the power of webhooks and the Chili Piper API to control yo...
Hi everyone,
Has anyone who passed the architect beta exam that was sent out last fallreceived their Credly/Acclaim badge and has the architect certification listed as active in t...