Tyron_Pretorius

Segment Diagram Segment is a powerful platform for gathering customer data from different sources and distributing it to multiple destinations, such as Marketo, seamlessly. If you have bespoke data sources e.g. activities from your portal, that you cannot get into Marketo using the launchpoint servi...

Mapping a custom activity in Segment The Segment documentation does a very good job at getting you up and started with setting up Marketo as a destination. Build on top of this by adding Marketo Custom Activities and Fields so that you can get events and lead field values into Marketo. In particul...

Program details Take the first step towards becoming an attribution master by learning how to set up UTM programs and smart campaigns to match website visitors to particular ad campaigns, set first and latest touch attribution fields, and track downstream conversions to signup or contact sales form...

This post sets out to demistify the enigma of anonymous people and how they interact with your attribution smart campaigns. Once we have gone through the quirks of tracking attribution for anonymous people I will show you how to modify your smart campaigns so that these leads will always get thei...

Zoom Calendar Event Once you have added Zoom as a launchpoint service and created your webinar event program in Marketo you might be wondering how to set up your registration confirmation email to include “Add to Calendar” links that contain the unique join URL for each registrant. This post will...

Webhook for Chili Piper Routing Want more control over how or when your people are routed in Salesforce? Leverage the power of webhooks and the Chili Piper API to control your routing in Salesforce. Chili Piper is a tool that makes it easy for inbound people to schedule a meeting with your sales t...

Hi everyone, Has anyone who passed the architect beta exam that was sent out last fall received their Credly/Acclaim badge and has the architect certification listed as active in their Adobe Credential Management portal? I received an email saying I'd passed but when I checked the Adobe Credential M...

Your marketing team churning out content? Uploading this content to the Design Studio (DS) and setting up content performance tracking programs taking up a lot of your time? Take a look at how you can automate this process using the Marketo, Dropbox, Rebrandly, and Airtable APIs in Zapier. As par...