Tyron_Pretorius

Ever made a big MOOPs where a field value was incorrectly changed to the wrong value and you want to change it back to the original? Well the Bulk Extract API, Postman, and Google Sheets can help you fix it! Before we get started here take a look at the Quick Start Guide to the REST API to see how ...

Cloning in Zapier Fingers cramping up from all the clicking you are doing to clone that boatload of programs? Learn how you can automate the cloning of programs using the API and Zapier according to monthly, quarterly, or yearly cadences. Why should I clone my Programs? I am guessing that yo...

CDP Connection Diagram Customer data platforms have been a hot topic of late haven't they! But what even is a CDP in marketing? Worry no more! This post will walk you through the nuts and bolts of a CDP and give you concrete examples of why you might want to integrate a CDP with a marketing automat...

Segment Diagram Segment is a powerful platform for gathering customer data from different sources and distributing it to multiple destinations, such as Marketo, seamlessly. If you have bespoke data sources e.g. activities from your portal, that you cannot get into Marketo using the launchpoint servi...

Mapping a custom activity in Segment The Segment documentation does a very good job at getting you up and started with setting up Marketo as a destination. Build on top of this by adding Marketo Custom Activities and Fields so that you can get events and lead field values into Marketo. In particul...

Program details Take the first step towards becoming an attribution master by learning how to set up UTM programs and smart campaigns to match website visitors to particular ad campaigns, set first and latest touch attribution fields, and track downstream conversions to signup or contact sales form...

This post sets out to demistify the enigma of anonymous people and how they interact with your attribution smart campaigns. Once we have gone through the quirks of tracking attribution for anonymous people I will show you how to modify your smart campaigns so that these leads will always get thei...

Zoom Calendar Event Once you have added Zoom as a launchpoint service and created your webinar event program in Marketo you might be wondering how to set up your registration confirmation email to include “Add to Calendar” links that contain the unique join URL for each registrant. This post will...