Tyron_Pretorius

As a RevOps professional, you may be struggling with SPAM form submissions, keyword matching on job titles to determine personas, or messy open-text fields that make it hard to extract insights from your data. These data categorization challenges hinder segmentation, personalization, and reporting, ...

AI is a powerful tool that can be used to utilize, enhance, or cleanup the data we have in Marketo. We can use AI in our processes moving forward to reap the benefits but since AI adoption in RevOps only started in 2023 what do we do if we want to process the large number of records that existed in ...

Self Service flow steps (SSFS) are a powerful way to integrate with third party applications and to build custom workflows that can't be achieved in Marketo alone. This blog post will give you a Replit repository that you can clone to get started and it will walk you through the code in the reposito...

Looking to level up and set yourself apart as a Marketo consultant? Passing the new Architect exam will move you into an elite tier of Marketo users and prove to prospective clients that you know how to lead Marketo projects from conception all the way through to implementation. The Architect exam r...

I want to start by saying that it has been a long time since I've taken the practitioner exam (MCE back in the day) and while this is true I believe that the guide I have here, the practice tests, and the resources I share are still relevant for today's exam. If you see anything that needs to be upd...

Have you ever wondered how Marketo processes campaigns and why some take longer to run than others? Then buckle in because this post will do a deep dive on how Marketo assigns campaign priority and also covers how and when you should use the campaign priority override feature. How does Marketo Prior...

Ever wanted to create a SPAM filter for bot submissions to your forms or run automation based on bot submissions? Well, the integration with Google's reCAPTCHA v3 allows you to do just that! OR if you want to take things to the next level and set up your own custom rules for bot identification usin...

Connecting Marketo to Zapier allows you to unlock a world full of automation and integration capabilities. One way to do this is by sending a webhook from Marketo to Zapier containing information about an event or person and then using this to trigger a workflow to leverage all of the 3rd party inte...

This blog post aims to demystify the “Person is Pushed to Marketo” trigger and clear up what it is, why you might want to use it, and show you how to use this trigger. Explanation A lot of people incorrectly assume that the “Person is Pushed to Marketo” trigger will fire when a lead syncs from your...

Since people now live in Slack, the out-of-the-box email alerts sent by Marketo are outdated and notifications need to be sent to Slack for the most timely follow up from Sales and Marketing teams. In this post I will walk through the Marketo Slack integration where webhooks from Marketo are sent to...