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Great points Ashley Langford - Especially like the intentional use of "digestible" categories."Used by" is certainly a hidden gem, which in addition to activity log untangles the connected dots hiding in plain sight. In addition to the categories mentioned, I think it's worthwhile to start consider...
In addition to internal organization, it’s worth to document the linking externally as well - especially via flow charts and spreadsheets. This helps to defreeze the technical nature of Marketo-Builds, and translate them into language which extends to more non-technical audience.Also, having a Gloss...
A successful stack will allow each type of marketer and salesperson to work on campaign storytelling and relationship building, rather than analysis.