I just discovered the reason our lead scores are so wonky (Behavior+Demographic score fields do not sum to Lead Score in many instances). Instead of explaining this in detail, just...
I have noticed a couple times recently when one of our sales reps will merge 2 leads (or merge a lead into a contact), and it causes a false MQL to come through as the winning lead...
We use a folder level token at the top level of our Marketing Activities. It doesn't totally solve the problem, but you can just update the token once a year instead of updating al...
Okay gotcha. You actually don't need a Smart Campaign at all probably. You can just make a Smart List using the criteria "Was Sent Sales Email" and "Subject Contains" with the subj...
It is a native feature of Marketo forms: https://nation.marketo.com/message/105202#comment-105202 This will also be helpful: http://developers.marketo.com/documentation/websites/fo...
We did something similar to what Frank Elley is describing above, but with a segmentation instead of a Smart List. We include our "Marketable Segment is Marketable" on every singl...