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Hi Liz Krupka - dynamic functionality is based off of segmentation functionality, and by Marketo's definition, leads can only be in one segment of a segmentation. Thankfully, you can use the segmentation functionality to rank which one of your segments your want your lead to fall into first. Good d...
Hi Michael Collins, I've had success using Marketo's Revenue Explorer functionality to answer precisely these kinds of questions. However, these aren't questions that you're going to be able to answer immediately. I've found it best to get a baseline level of familiarity with what types of metrics ...
Hi Michael Patterson, At my last in-house role we built a new Marketo instance from the ground up and it included RCE. I highly recommend RCE, but can understand a hesitancy to spend more money with Marketo. As you make your decision, consider what metrics are important to your team, and how easy o...
Hi Daniel - these aren't standard Marketo fields; they must be custom fields to your instance. Because of that, operational emails will not have any interaction with these settings. However, I'd recommend checking with your Dynamics admin as to what these fields are intended for, as these are import...
Hi Lucy Randall,You can only have 1 email address in the reply to field. To get around this, you can set up aliases that have the appropriate salesperson included.
Hey Tyler Hart, Absolutely. Set your smart campaign Smart List as 'Program Status is Changed' and set a constraint as the newly checked-in status. Looks very similar to this:
Hi Amy Connor, Congrats on the new gig. I'll second Devraj Grewal's recommendation to check out Audit Trail - it is super useful. Even with the launch of Audit Trail I've still maintained a change tracking document for programs that deal with our Marketo architecture - Lifecycle Processing, Scorin...
Got it! To get exactly what you're looking for, you're going to need to export the activity log to an outside database and perform the analysis there. This thread might get you started in the right direction: Activity Log API Connector. But, I think you can get a sense of what you're looking for by...
Hi Candace McCutcheon,Because I'm a Marketo dork, here's another (easier in my opinion) way to do it - simply mark the content you don't want set out for the next send as unavailable in that particular time frame. Documentation: Edit Availability of Stream Content - Marketo Docs - Product Docs