Hi Chelsea Stinnett, Emails sent using the Outlook plugin are sent from your corporate IP address, not the Marketo IP. Hopefully this helps your sales team!
Hi Mike Collins,This post could get very lengthy very quickly trying to determine the definitive list of metrics. What is important is the metrics that are key to your organizatio...
I don't have a great answer to solving your problem right now, but here's the long-term solution to measure it over time:In a nutshell, each email and engagement program template h...
Hi Paul Johnson - I'll build on the previous answer:If your leads cannot be in multiple verticals, Segments are going to be enormously helpful. A lead can only be in one Segment a...
Hi Michael Patterson, We're big fans of Marketo's calendar functionality. It really, really helps to have good program tags set up. One thing you're looking for and won't get usin...
Hi Murphy Vandervelde - I led a similar project at my company, evaluating ABM vendors. We selected Marketo (only to have our budget pulled) in a large part because senior leadersh...