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Yes, it seems we will just launch and test whenever. Launch early rather than late to collect enough volume of information and then later on try to find the right thresholds for the model and also if there is a good correlation between high scores and conversion. Later still, we may perform a test w...
Hi @Phillip_Wild, Thanks for your answer. So you suggest two approaches a direct one (by comparing conversion rates of highest scorers against conversion rates of lowest scorers) and an indirect one (by having a portion of top scorers go through some other campaign while keeping a control group tha...
Hi, I was wondering what the best ways are to measure how effective scoring is and how much impact it's generating. In theory, scoring should:reduce a lead's life cycle (i.e. leads are already well informed so they are ready to move on by the time they are called)make sales teams more efficient (i....
Hi @Iryna_Zhuravel4 , Could you maybe share an example of how scripted tokens make things more scalable or an example use case? I think tokens can be intimidating for a lot of people using Marketo, and script tokens even more so. The way I understand it is: Instead of making emails dynamic you use...
I have been investigating the possibility of scripting a series of modifications to ALL forms on the instance. Once possible scenario is a field that needs to be added to all forms (GDPR, GCLID, ...)This method let's you "upload a config file" to a form field: https://developers.marketo.com/rest-api...
Hi Lauren, You can go to "Field Management" in the admin tab, look for your field and then check the "Used by" section. This will give you a (non-exportable, sorry) view of everywhere that field is used, including lists, campaigns, forms etc. According to Sanford's feedback, it is not recommended to...
Not only is this useful when discarding a field, but when troubleshooting, and very useful when you inherit an instance and you are not familiar with it.
You are right! I thought that this would only show campaigns when the field was used in the filter, but I just tested and even if the field is only used in the flow steps as "change data value", it will also show in the list.Shame it can't be exported... But it definitely helps!Thank you!
Hi, The moment I learned about the Campaign Inspector I was thrilled, but only for a short time...It has been a very useful tool for me for trouble-shooting, since I inherited someone else's instance and I don't know where things are or where changes happen. Campaign Inspector sounded like THE tool ...
Thank you fr confirming that. I was having a look at a formula field, but it seems they can't be used in smart campaigns and will not be exported. Those would be the main uses I would have for this field...