Brian_Law_MKTO

The program membership date is set when a record is added to a program by changing the program status. You can see the program membership date when you click on the members tab in a program. A friendly reminder that the column needs to be on your view.Program membership can be used in the RCE Progra...

A Marketo channel is the type of marketing activity (e.g. webinar, seminar, tradeshow, email newsletter, nurture campaign) you will be conducting with Marketo. A channel is not always a lead source – it should be a marketing activity. You can use a Marketo channel as a filter in reporting (e.g. filt...

A good tag system can be super helpful for filtering your reports. Tags can also be used for filtering the Marketo Marketing Calendar. It is best practice to create all tags before starting to create any programs. Tags created after programs are created will not appear in the existing programs. If y...

Customers often ask me for assistance to trouble shoot issues with their attribution reporting. Here a checklist you can use to help make sure you have set-up everything correctly. I will explain each topic and their importance in an upcoming article.Establish a good program naming convention that c...

A good program naming convention can help you keep Marketo organized since programs are automatically sorted chronologically in folders and reports. Consistent naming will also make it easier to search for programs, add an asset to a smart list or flow step, and filter by program name in a RCE repor...