Marketo Employee
Joined the community 27-08-2012
Marketo Employee
San Mateo
Group Senior Manager
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Great article Kristen. To help clarify FT and MT, FT attribution is the same as acquisition attribution and MT is success attribution.
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Hi Ashley. Today I wrote an article covering progression statuses including Online advertising. Check it out at Channel / Program Status Best Practices - Part 1 Thanks!
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Here is a summary of recommended statuses and steps for the most common channels.I recommend numbering your statuses and adding “Success” to the success status. It will make it cle...
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Program statuses are defined when you create your Marketo Channels. You can use a program status to determine the level of success for each of your marketing tactics (e.g. Number o...
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Hi Jason, thanks for the feedback. I really appreciate it.
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I am often asked about the best ways to use the RCE Program Opportunity Analysis Report. Here are some of the business questions you can answer using it.How much pipeline did a giv...
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Setting acquisition is critical for acquisition attribution reporting. The Marketo Program (aka the marketing tactic/activity) which generated the new name in Marketo should be giv...
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Programs must have period costs otherwise they won’t be included in RCE reporting unless you set the analytics behavior for a channel to inclusive. However, if you want to filter b...
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To ensure your programs will appear in RCE reporting regardless of whether you included a period cost or not, I recommend setting all non-operational channels to inclusive. A frien...
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The program success date is set when a record’s program status is changed to the status which is associated to “Success”. You can’t see the success date when you click on the membe...
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