Kate_Colbert

Quick post today to provide reference on the Touchpoint Position “Pending” that you might see in Buyer Attribution Touchpoint (BAT) reports. Marketo Measure (fka Bizible) has 4 milestone Touchpoint Positions: First Touch, Lead Creation, Opportunity Creation, and Closed. If you have access to the Cus...

** As announced in the Release Notes, these fields are slated to be deprecated. Read more here. ** Today I wanted to provide some clarity around a few of Marketo Measure's fields that live on the Lead and Contact to explain how they are similar and different to the fields that live on the Touchpoint...

Marketo Measure's (fka Bizible) solution for Microsoft Dynamics comes with stock reports that you can use; however, they need a bit of customizing to get the most value out of them. To brush up on the available reports, please review this article. Tip #1: In general, you’ll want to take each stock ...

I was recently asked for some examples of what to use Marketo Measure's Touchpoint Suppression functionality for so below are the most common I see across Marketo Measure users. Keep in mind though that Suppression is your tool to “clean up” your Marketo Measure data so you might have scenarios that...

**Under Construction due to the launch of the NEW Marketo Measure Discover Boards** Documentation for Marketo Measure Discover Dashboard already exists on the Experience League -- check that out too! -- but this week I wanted to share a quick Discover cheat sheet for the filters on the Overview boar...

Webinars can be a tricky tracking setup with Marketo Measure (fka Bizible) because usually there will be Touchpoints from what Marketo Measure would consider “online” channels and also from “offline" channels. To break that down further…For webinars, there typically will be a JavaScript Touchpoint f...

If you’re reporting at the top of the funnel (reports using Buyer Touchpoints) you might notice a value of “PostLC” in the Touchpoint Position field/column. If you’re curious what this is, this post is for you! First, let’s make sure we’re aligned on the Touchpoint Position field. Put simply, this M...

Do you use a web chat platform? If you do, you should know the ins and outs of how Marketo Measure (fka Bizible) tracks them. It really comes down to if you are using a chat platform that Marketo Measure has an integration with or not, so let’s dig in from there! If you are using a chat platform tha...