Kate_Colbert

Marketo Measure (fka Bizible) has a collection of fields on the Buyer Touchpoint & Buyer Attribution Touchpoint (BAT) Objects that can be populated in different ways depending on where the Touchpoint is coming from (think Marketo Measure JavaScript or maybe CRM Campaign). This is super valuable to y...

Segmentation is a powerful way to enhance your reporting in the Discover Dashboard so it’s crucial to set this up with your organization’s reporting goals in mind. First, let’s quickly define Segmentation in Marketo Measure's world. Segmentation allows you to create different data categories to the...

Auto-tagging is a term we are all somewhat familiar with, but Marketo Measure has its own auto-tagging functionality that is crucial for granular ROI reporting. I see Marketo Measure users skipping this step sometimes, so I’d like to explain why it’s important to ensure it’s enabled. We’ll begin wi...

Let’s talk about reporting cost to Marketo Measure (fka Bizible)! There are 4 ways to do this so it’s important to understand which method will be best for each type of cost you’d like Marketo Measure to "know" about. To start, let’s outline our 4 options: Cost pulled automatically from API-connecte...

Ever wondered how Marketo Measure (fka Bizible) decides which Contact records are eligible for Attribution credit for a given Opportunity? There are 3 options: Account ID —> This is Marketo Measure’s most “inclusive” method as it looks at all Contacts who are tied to the Account that the Opportunity...

IMPORTANT: This has been updated to reflect the changes to the most recent version of the Marketo Measure SFDC managed package (2023.10.24.119 / 6.20). The structure of the reports is largely the same, the naming conventions have just changed. If you're still on an older version of the package, see ...

Have you heard about the Power of One? If you haven’t, you are missing out and need to give it a try! First though, the Power of One is most perfectly explained in this legendary Trailblazer post by Steve Molis so check it out too! What I want to do here though is briefly explain the field and then ...

I always say that the ‘Ad Campaign Name’ field should be your go-to when it comes to reporting with Marketo Measure (fka Bizible), but this can be a difficult reporting mindset to adopt so let’s break it down with a thorough definition followed by an example. The Ad Campaign Name field is dynamic i...

This post is geared towards Marketo Measure (fka Bizible) customers who have mapped their Channels and now need to audit the output of their Channel mapping decisions. What does that mean exactly you might be asking? Well, when we set up our Channel mapping logic in the Marketo Measure account, we ...