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Here is another good guide for lead scoring best practiceshttps://nation.marketo.com/community/product_and_support/blog/2019/08/21/marketo-master-class-lead-scoring-with-chris-wilcox
Hey Jason Redwood, Thank you for sharing your inputs. how much would it help your requirement with close integration of Marketo with AEP?
Awesome! can you please share few use cases for which you have this custom solution for?
That's a Smart Hack Ronnie Duke .Hi Guys,I am a Sreekanth (a Product Manager at Marketo). I was exploring solutions to bot activity, I have connected to multiple customers and was trying to understand their current challenges and what they expect from Marketo. I would love to know your inputs on the...
Agreed, this will definitely improve productivity in the creation of assets.
Awesome ! These are some great use cases. Now let me ask you this if you have to prioritize these integrations, how would you rate them out of 10 (10 being top priority)
Hey Sophie F ,By "disqualifies" if you mean program status of a lead is marked as "disqualify" or something then simply create a Smartlist with program status as "disqualify".or By "disqualifies" if you mean all leads who are not marked as any of the success program statuses then create a Smartlist ...
Hi Guys,Now Marketo being a part of Adobe Digital Experience platforms. I am curious to know as to what all Adobe products our customers want/wish to have integrated with Marketo that could help their marketing effort or could possibly solve a business requirement.Please add your comments in below f...
Here are a few factors that might help you (from the definitive guide):
Hi ,Here are some points I suggest for implementing a lead scoring model:Before starting to develop a model its important that you reflect and plan on a few key areas. Lead scoring is much effective when you consider demographic, firmographic and behavior aspects of the lead that are important as p...