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We actually sync our programs with SFDC Campaigns, so we adopt the program statuses of those in SFDC. It really depends on the program and it's goal to determine their program statuses.For our lead nurturing programs we use the following SFDC campaign statuses to determine a lead's advancement throu...
Here is great documentation on best practices from Jeff Coveney: Bring Order to Marketo with Naming Conventions.For programs it is recommended to use this format:[Abbreviated Program Type]-[4-digit Year]-[2-digit Month]-[2-digit date]-[Program Description]-[Location or Content Type]Ex:WB-2015-10-15-...
Certainly a good workaround that's come in handy.
I would double check the "Setup" tab of your email report and click into "Selected Emails". Make sure you are selecting the appropriate programs by expanding the folders in the list. If all the emails are assets of those programs, you'll be fine by just selecting the parent program itself.
Yes and no. You can bring in the filter "Score was changed" and use the constraint "change". This allows you to determine how much the score was changed, however you can only choose an exact value (ex. score was changed 40 points; score was changed 18 points). You cannot choose that the change was "...
Lead scoring can be customized however you'd like by bringing in a combination of triggers and filters into your lead scoring smart campaigns. Since you are very new to lead scoring, I would throughly read the Marketo documentation on lead scoring here:Simple Scoring - Marketo Docs - Product DocsThe...
Good idea Greg.Also vote for my idea here: ( ) which allows you to control when the status window/pop-up launches from the run action pop-up. If you run multiple actions at a time, the windows become too crowded.
How do you usually navigate to your cases? Community > products & support > support > submit a case > my cases?
Kim, unfortunately this is not possible via a smart list without having put a date stamp in place when leads became or were no longer marketable and then querying that date field.Perhaps there is a way to gather that information from Marketo if they have a record for the purposes of monitoring your ...
I agree, to preserve information for reporting as well as dedupe in the future, you do not want to delete them. So what you can do is perform several functions in order to make sure they are not marketed to (ex. blacklisted or marketing suspended). However, they will still remain in the database and...