Tom_Kerlin2

Sure no problem - I was just pointing out a common error people make when tokenizing their urls in emails, but it doesn't make much of a difference tracking-wise whether you use tokens or just embed the URL directly in the email. Just make sure you enable tracking in the WYSIWYG editor.

Hi Jamie,If the CTA in your email is using a tokenized url then double check to make sure it's set up for successful tracking.Here's an older thread that might help: Can you use URLs in Tokens? YES - here's how. -Tom

Open rates could also be an indicator of how optimized your subject lines are.

Hi Erik,Have you considered any online courses (moocs) provided by sites like Coursera, Udemy and/or Udacity? I would start there! Otherwise the best way to learn is just to keep practicing.-Tom

Can you post a screenshot of form so we have a better idea?

Here are some recent summit-related posts that you might like:Summit Is Around The Corner--Are You Ready To Learn? 18 Fabulous Summit Sessions From Amazing Marketo Champions & Champion Alumni! -Tom

If they created an industry segmentation than wouldn't they need to use that same segmentation filter in their smart list? Use Segment Filters in a Smart List - Marketo Docs - Product Documentation I think you can specify the Default segment value when you create the actual segmentation.Segmentation...

Another data appending vendor is Synthio: Synthio for Marketo » Marketo LaunchPoint®

Also please mark my answer as correct!

You could create a custom url or string field in field management. Then populate the lead's new field with the dynamic bar code's url (taken from the bar code image itself in Design Studio) via a list import.Then use that new lead field as a token in your email.