About Nina_Valtcheva5

Nina_Valtcheva5 · ‎09-15-2020

Looking for help on how to automatically pull GoToWebinar simulive webinar attendees from Zapier into Marketo (since the current GTW/Marketo integration only works for live events). I already set it up for pushing from Marketo --> Zapier --> GoToWebinar via webhook and I saw there are a lot of community posts on this, but now I'm trying to do the reverse and pull attendees back into Marketo after the webinar has ended and I haven't been able to find any articles for this. I tried creating a zap that looks like this: But now I'm seeing that according to Zapier this won't work because: The New Attendee Trigger didn't trigger on attendees to a simulated live webinar This integration doesn't currently support Simulated (aka on demand) Live Webinars. The New Registrant trigger will trigger, but New Attendee will not. There is a feature request for this; contact support if you'd like to be added to it. So looking for advice on how to get the attendees from GoToWebinar to Marketo. If Zapier doesn't work for this, what are other ways people have had success with?

Nina_Valtcheva5 · ‎09-12-2019

We are migrating to a new Marketo instance and new Marketo sandbox. Planning to connect the new Marketo instances to the existing SFDC production & sandbox instances. Wondering if anyone has experience with this. How hard is it to do a Marketo sandbox migration? We are thinking we would want to migrate the Marketo sandbox first and connect it with the existing SFDC sandbox to make sure everything is working, before we go live with the production migration. Curious if this would be double the work and if it's worth it, or would you recommend just risking it and going live with the production migration without migrating & testing in the sandbox enviroments first?

Nina_Valtcheva5 · ‎06-14-2019

Thanks Sanford! Yeah I was never sure why referrer would be used instead of the actual UTM values so your points are really helpful.

Nina_Valtcheva5 · ‎06-13-2019

I've been looking around at various threads on the community and seems there are 2 main ways people are building Marketo programs for digital UTM tracking - either using "Fills Out Form" with a "Referrer" constraint OR using UTM values as fields. For example, if you want to track Paid Social through LinkedIn. We are currently using the latter - so we have the standard UTM hidden fields on our forms and we're using them as filter constraints like this: Wondering if that's the best method, or if using Fills Out Form with a Referrer constraint is better, so something like this instead where the UTM query string is specified in the Referrer. Pros/Cons to each method?

Nina_Valtcheva5 · ‎01-10-2019

Sure! Unfortunately I can't provide a link since the google form is internal but will try to summarize. We first ask them to select the type of request: Then depending on their choice, they get taken to that specific form. On the email form, here are the things we ask for (all required fields): Email Description Email Send Date Email Subject Line Email Content (they must insert a link to a google doc that has the copy. If there are 3 invites for an event, for example, we ask them to just have everything in 1 google doc so it's easier to find - including the email copies, landing page copy, and all confirmation and reminder emails) Email Images (they must insert a link to a google drive folder that contains the banner and any other images, or they have the option to say "generic" banner) Persona Audience (we list out all of our persona segments as picklist boxes they can check and also present "add all" and "other" options where they can type in anything beyond the standard options) Account Segment (same picklist type as above) Funnel Stage (same picklist type as above) Target Geography (same picklist type as above) Any audience exclusions SFDC Campaign to sync responders to Hope that helps!

Nina_Valtcheva5 · ‎01-09-2019

We have a google form (Marketo Request Form) that we have our campaigns & field marketing teams fill out whenever they want a new email, webinar or event program, list upload, digital content tracking, etc. basically anything Marketo-related. It comes through in a google sheet for us and it's very easy to manage but we are a small team of 2. What's nice is we provide viewing access to the google sheet so everyone can see the email schedule so great visibility into what's in the queue.

Nina_Valtcheva5 · ‎12-12-2018

Wow that's even worse! We don't get any dupes in SFDC or Marketo after this happens.

Nina_Valtcheva5 · ‎12-12-2018

Denise Greenberg - we're dealing with the same issue where Marketo counts a lead to contact conversion as a new person creation. I'll raise a ticket too but would be interested to see if Marketo Support was able to help offer a solution for you. This is impacting our lead scoring program since the person's score values are essentially doubled every time this happens which is so misleading.

Nina_Valtcheva5 · ‎11-16-2018

Data normalization is so important to keeping a clean database - great tips! #svmug

Nina_Valtcheva5 · ‎11-16-2018

Would love to see how other clients are approaching ABM email personalization using Marketo to make emails more scalable! #svmug

Nina_Valtcheva5 · ‎08-14-2018

Sanford Whiteman - not sure if that would work if the field types are different. Sometimes I need a boolean T/F field and other times I need a string field for picklist values. I don't know any JS so not sure where it needs to go (on the form or the LP hosting the form??). Do you have an article around this by chance?

Nina_Valtcheva5 · ‎08-13-2018

I'm a fan of burner fields like the ones described in Jeff's article: https://nation.marketo.com/; and also try to keep a minimal amount of universal forms (1 event form, 1 whitepaper/gated asset form, 1 contact us form, etc.) instead of creating a new one for every event or gated asset. What I haven't been able to resolve though is the need to create a new version of our event form every time we are asked to add a new custom question. For example, for some events, the custom question is if they plan to bring a guest. For other events, it's what's their t-shirt size. It makes it more challenging when we're trying to scale things like just having 1 event program template to clone from and having to remember to swap out the form depending on the custom question needed for that particular event. Plus the added complexity of having to keep track and make changes to multiple forms when there's a universal change needed like new opt-in language. I can't just swap out the field on the form template since there are often live event pages that ask the other custom question. Has anyone found a good way to avoid creating a new form when you have to add a different custom question?

Nina_Valtcheva5 · ‎07-18-2018

Thanks, Greg! Makes perfect sense now. I'm having our SFDC admins create the formula field.

Nina_Valtcheva5 · ‎07-17-2018

Wondering if anyone else has experienced this and how to get around it. I've seen it come up on 2 different fields now where they are created as custom text fields in SFDC but in Marketo the values get translated to 18 Digit ID values for some reason. SFDC: Marketo: Here is the field mapping in Marketo: Any ideas why this is happening and how to get the actual text value to populate? Is it a setting on the SFDC side somewhere or on the Marketo side? Thanks, Nina

Nina_Valtcheva5 · ‎06-29-2018

Thanks, Sanford! I'll reach out.

Nina_Valtcheva5 · ‎06-29-2018

Looking for a solution that works with Marketo forms to do phone validation before someone submits the form. The scenario would be when someone types in an invalid phone number, to throw an error and have them re-type it before they can submit the form. Evaluated Informatica but their solution does not currently work with Marketo forms. Is there a vendor that does? Would be even better if this can work on email as well as phone on Marketo forms. I know Etumos Verify works with email but looking for a solution that works with phone as well.

Nina_Valtcheva5 · ‎12-22-2017

Sanford Whiteman Grégoire Michel - do you know if switching from a shared to a dedicated IP might help reduce the number of these false positive server clicks? We've been seeing several cases lately where we send an email and we get a spike in clicks from leads from the same company with this sort of activity that is pretty identical for each lead: What's interesting is that it looks like the email was delivered ~50 minutes before the clicks happened.

Nina_Valtcheva5 · ‎04-21-2017

Thanks Devraj. I compared how all the other fields' labels were set up to make sure this Session Time field is set up the same way and also and tried expanding the field width to 350 so they are all the same but nothing that I do seems to work.

Nina_Valtcheva5 · ‎04-21-2017

Thanks Greg. I am not familiar with CSS and we no longer have a technical resource who would be able to help create additional styles. Is this something that needs to be edited on the landing page template that is we are using with this form? Any help is greatly appreciated! I'm trying to get this fixed and live today.

Nina_Valtcheva5 · ‎04-21-2017

I am experiencing an issue with displaying a new field I created to show correctly on a Marketo form embedded on a Marketo landing page. The goal is to provide people an option to register for one or multiple webinar sessions. This is the landing page: https://pages.datastax.com/Customer-First-Webinar-Series.html As you can see, the Session Time field is not displaying correctly with no text showing and only checkboxes. Here is how I set up the field on the form in Marketo: When I preview the form, it looks ok: Any ideas why it's not showing up correctly on the landing page?

Nina_Valtcheva5 · ‎02-06-2017

Thanks Josh. I agree that they should not be following up on every email. The scenario in our case is Sales wants to see who Marketing has invited so then they can invite other prospects who were not on our list so that we avoid overlap. We typically only create SFDC campaigns for responders/registrants who've actually done a hand-raising activity, so I'd like to avoid creating campaigns for email invite lists as well.

Nina_Valtcheva5 · ‎02-06-2017

This has been a pain point for us for a while...whenever we send a Marketo email to a specific list in a region, sales always asks to know who the email was sent to. We have company-wide rules that prevent us from sharing exportable lists with sales that contain personal info, so simply exporting the list of email recipients from Marketo is not an option. I'm trying to find a way to do this in SFDC to provide sales with a link to the report which they can view but not export. I know email activity shows up in the Marketo Sales Insight widget Email tab but that's for each individual record so doesn't really help with our case. Is there a way to use MSI to generate a report in SFDC that shows everyone that was sent a particular email in one report? Wondering if anyone has run into a similar issue and what creative ways you use to get around this.

Nina_Valtcheva5 · ‎01-04-2017

Sanford Whiteman - I'm trying to figure out how to implement this and am stuck on this part on how to tie the Marketo form to the Web2Lead form: then, using the Marketo Forms API's onSuccess hook, post the referral's information over to SFDC silently, from the same page. Do you have a demo that you can share?

Nina_Valtcheva5 · ‎12-16-2016

We have a holiday card email that will be sent by individuals (not Marketo) and want to see if there is a way to use Marketo/munchkin to track the open rate of emails that users send by forwarding the holiday card email. Is there a email campaign specific tracking pixel and how would I even set up the tracking in Marketo? I'm not a developer at all and only know very basic HTML so any help is greatly appreciated!

Nina_Valtcheva5 · ‎12-14-2016

Our entire landing page template is tokenized and we have tokens at the folder level and the program level. The title token displayed the correct value so that's why it was strange that it was somehow picking up a previous title from a past webinar.

Nina_Valtcheva5 · ‎12-14-2016

Thanks! It seems to have fixed itself on my end too. I didn't change anything on my end. Very strange. Thanks for experimenting on your end too!

Nina_Valtcheva5 · ‎12-14-2016

I haven't cloned from a previous landing page. I always clone from an entire webinar program template instead. The Meta Tags section always is blank. I actually never populate this.

Nina_Valtcheva5 · ‎12-14-2016

We are having an issue with our Marketo landing pages when trying to share the link to LinkedIn. It displays an incorrect title of the previous webinar we had shared. When I try to post this link below, the title should display: An inside look: Walmart unlocks the secret to delivering a winning digital customer experience https://pages.datastax.com/Webinar-Walmart-Delivering-a-Winning-Digital-Experience.html But instead it displays the title of the previous Marketo landing page I had shared, which is incorrect: Any ideas why this is happening? We shared the link with everyone with the company to share on LinkedIn and are getting a lot of reports about this issue.

Nina_Valtcheva5 · ‎12-09-2016

We are re-designing our Marketo email and landing page template and need someone with HTML/CSS skills and experience in designing Marketo email and landing page templates to be responsive and mobile-friendly. This is a one-time project. We have the Photoshop files so just need someone to convert them into Marketo templates, test them in different email clients using Litmus or similar, and fix any issues. Please email me if interested: nina.valtcheva@datastax.com

Nina_Valtcheva5 · ‎11-02-2016

That's really good to know, Sanford Whiteman - thanks! This may be another ignorant question (I'm not very familar with Google Analytics) but for the URL, do we need any sort of code to associate it with our specific GA account? Does this "UA-XXXXXXXX-X" part of the URL have to be updated with something from our GA account? And could I generate the UUID myself or should I ask our Digital marketing person in charge of Google Analytics to provide this? http://www.google-analytics.com/collect?v=1&tid=UA-XXXXXXXX-X&cid=YOUR-UUID-HERE&aip=1&ds=Marketo&uid={{lead.id}}&t=even…

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