Huihsing_Kiang3
Level 4
San Jose, CA
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02-06-2020
03:48 PM
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61
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08-26-2019
11:42 AM
1 Like
Cayce Armstrong, my company paid for the SSL. This is a must-have now. Without SSL, it'll scare away end-users and they'll be reluctant to give out their info. There is also a negative impact on the SEO side. It will make more sense to include SSL landing page into a Marketo default package instead of charging extra given SSL is almost an industry-standard for web pages.
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04-25-2019
03:41 PM
Hi all, I'm on a mission to convert our traditional marketers to equip with "Marketo mind" - means they should be thinking about lead nurturing instead of one-time email batch, and lead generation than putting up pretty web banners. Is there a good resource of documentation that I can refer to? I bet some Marketo superstars must have put together something way before I received this request. Anything you can think of will be appreciated. Thanks!
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04-11-2019
01:29 PM
Mail Chimp. Constant Contact. Exact Target. Email Labs. Now on a mission to convert a bunch of marketers from Marketing Cloud and Pardot to Marketo lovers. I love how powerful Marketo is. If the interface can be a bit sexier, that'll make my preaching much easier.
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04-11-2019
01:23 PM
Bram Valdez , Lol. I used Email Labs before. Yeah! I can totally relate.
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02-26-2019
04:08 PM
Yes. I'm interested to know it as well.
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02-26-2019
03:17 PM
Does anyone know how many people obtained the MCE and Specialization certificates? Given the Specialization Exams are expired. The numbers will be pretty much final. It'll be fun to know and prob can make our resumes look better with the numbers.
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02-26-2019
03:06 PM
Hi Christina, Thanks. Good points. I'm not sure if our marketers are ready to learn another new tool and think about how to customize it every single time. I do not like to create the customized fields every time for a new SnapApp campaign either. With the energy and resource, I'd rather recommend them spending on developing new nurture campaigns.
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02-26-2019
03:02 PM
Hi Jayanto, Yes. It is very helpful. The CName is a bummer. Thank you!
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02-05-2019
04:02 PM
Hi all, One of our campaign managers is excited about the SnapApp and want to try it out. it looks like it integrates with Marketo. I tried to search for it in the forum but most discussions are about 3 years old. If any of you have ever used it, can you please share your experience with it? If it integrates with Marketo well? Thanks a lot! Huihsing
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01-10-2019
01:37 PM
1 Like
We also have a field to ask if they want to do A/B testing and if they want to test on subject line, sender or any components in the content to encourage them taking advantage of the Marketo robust A/B testing features. We pumped up 10% open rate just by simply A/B testing subject line consistently and let Marketo send out the winner the next day.
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01-10-2019
10:46 AM
2 Likes
I'm currently transitioning our email request form from Word Doc/Spreadsheet to the SmartSheet. Marketing campaign managers will be trained to fill up the form which will get imported into a spreadsheet format in Smartsheet automatically. Based on the division, the email alert will be sent to the different Marketo end user to build the email. I think one key to success is to be keen and frank at the front. If they do not follow the process and complete the form (they can't submit it till they fill up the required field anyway), the email will not be built in Marketo. Of course, you'll need to get the blessing and support from the upper management. Once the process is built and everyone gets used to the system, it'll run smoothly and save you tones of time. Good luck!
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12-17-2018
01:51 PM
Hi, Our SFDC team loaded about 200k records wrongly (I know.. ) in the past week and those got syned over to Marketo. Few days later, they deleted those then uploaded again. We found out that when these wrong data were deleted from SFDC, those still stay in Marketo. For the reason, now we have about 200k duplicate records. Here are my questions: I’ve generated a smart list to locate the leads that have been created from SFDC and deleted lately. How can I double verify and make sure if they’re safe to be removed? I think they're safe to delete but want to play it safe. Is there a way to prevent this happened again? Can SFDC/Marketo stop these new contacts/leads synced over to Marketo till SFDC team feel like the data load is good and ready? Thanks, Huihsing
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12-14-2018
01:33 PM
2 Likes
I've used Basic, Business, Premier, and Elite. I could tell you Elite is the best. The basic was a joke. Business is a little better. I'm with Premier right now. What I like about Premier and Elite are you can pick up your phone anytime during the business hours and the support will be looking into it for you. The real-time troubleshooting is priceless especially when you're in a rush. Elite is way too expensive for most of the companies out there. I'm so far happy with Premier. Another idea is to build the relationship with a good Marketo vendor who owns in-house Marketo developer and folks with strong CRM experience. They are expensive but it will well worth it to pay them by hours to troubleshooting the system/sync issues for you.
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12-14-2018
01:13 PM
1 Like
Agree with all above. I've been certified for 3 years. And will renew my certificate for sure when the time is up. The bottom line for me is it makes me stand out quickly from the others who don't have it. I've asked Marketo Education group how many people got MCE 2 years ago. During that time, there were about only 3,000 worldwide.
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12-13-2018
08:51 AM
1 Like
This is interesting. Do you know if Alexa is reading from email TEXT version? I believe Siri can read emails as well. I definitely think there will be an impact in the future but not in the next year or two. My favorite email is still short sweet with strong/big CTA for so many years.
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12-12-2018
01:06 PM
Thanks Riz. I do not think that's our direction to outsource to offshore at this moment. But something that I will keep in mind.
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12-11-2018
12:30 PM
3 Likes
Marketo, Please Please Please add this feature to your dev roadmap. This is so common to all the other small/medium/large email services. Marketers are always visual and enjoy using heatmap to their reports. It embarrasses me as an internal Marketo trainer that I have to constantly tell the new Marketo users "No, there is no email heat map available." Then hear the response like this "Aw! We used to have it with XXX email tool." The worse part is that this answer has remained the same for YEARS.
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12-10-2018
11:48 AM
Hi all, We spotted there is a feature in Hubspot - When you download the document they enable you to directly email/schedule meeting with someone from the download page. It looks like they've personalized the Sales Rep as well ( It could be just the personalized token such as "lead owner". What interests me is this personalized bar above the PDF viewer with the email and meeting feature. Anyone knows if Marketo can do something similar. I can't recall Marketo has this kind of feature? Thanks!
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12-10-2018
11:34 AM
Thank you all for the awesome feedback. Appreciate you share the experience and knowledge with me. Looks like my best bet is to find a unicorn or someone who has the potential to become one with a certain type of technical training or background. Feel free to share your tips/tricks for a successful "unicorn hunt". : )
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12-05-2018
06:58 PM
Hi all, Quick question. We're switching from marketing cloud to Marketo. One of my colleagues are asking which tokens to use to replace this one pulled from marketing cloud: Dear %%[IF NOT EMPTY(Salutation) THEN]%% %%Salutation%% %%[ELSE]%% Dr.%%[ENDIF]%% %%LastName%% I do not think Marketo tokens can replicate this one above? The closest possible solution I can think of is a dynamic content? Your thought is welcome. Thanks, Huihsing
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12-04-2018
11:45 AM
Yes. That's what I'm doing right now. I'm training a group of Marketo users who will be dedicated to their region/brand. My team will also be responsible to support them.
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12-04-2018
11:42 AM
Thank you all! These are all very helpful. How do you think about hiring a developer or someone with strong technical/coding skills? I'd like to get one but here are my concerns: - Developers are very expensive - It's more likely to get one who knows how to code but doesn't know Marketo - I just hired one full-time person. If my 2nd hire is a developer, this person will also need to perform basic Marketo tasks such as building email campaigns, manage the database, etc. This will be at least 70% of his/her daily tasks. My concern is it'll not be satisfying for someone with a strong tech background. How do you think about it? We are working with a strong Marketo agency. it seems to me it makes more sense to outsource the dev work?
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12-03-2018
04:17 PM
Thanks Grace. I agree with you. I'd rather train a newbie who can learn fast instead of someone who has Marketo experience but got stuck with the old habits. Regarding the skill sets, do you feel like if the coding skills are necessary? Also, I've asked if it's necessary to hire a Marketo developer who can write a script on the site and handle more technical stuff. How do you think about it?
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12-03-2018
03:02 PM
Hi all, I'm building an in-house Marketo team from scratch. Starting from early next year, we'll be expanding to support 5 divisions instead of 1. Currently, I have one specialist under me but I've been asked how many more I'll need with what kind of qualifications. For those managing or leading a Marketing Automation team in in-house, can you please advise how you structure your team and what talents do you keep in your team? Thanks a lot! Huihsing
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12-03-2018
02:55 PM
Waiting for ABM and Content AI! : ) We're already having fun with web personalization. You'll like it. The conversion is Awesome!
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| Name | |
| Location | San Jose, CA |
| Date Registered | 07-06-2017 12:10 PM |
| Date Last Visited | 02-06-2020 03:48 PM |
| Total Messages Posted | 61 |
| Likes Received | 17 |
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