I'm with Michelle on this one, even if you have RCA to measure ROI in Marketo, you're getting a lot of value from using campaigns in SFDC e,g,:
list creation for sales/TM call b...
as an example of what I am currently doing, if the lead clicks a link in an email being used in the engagement program and is a member of that engagement program I am updating the ...
You might guess I am having a few problems finding answers in the documentation. Do I need to set a smart campaign to update the lead program status from member to engaged after an...
that is really useful, thanks, I guessed it was sent but in some of the videos the speaker talks about "the lead has recieved".Follow up question though, in the program, because it...
I haven't been able to find a clear definition of how engagement programs decide whether or not to send a piece of content to a lead.Is it sent or delivered?If delivered, is the le...
Hi Amanda - so therfore I am also now assuming that by only adding the lead to the actual program being used e.g. by changing program status to opened/clicked to show engagement, n...
Thank you Josh and Amanda - something that Amanda said interested me that I may have missed in the documentation - several emails can be used in one program, but once a lead is a m...
I'd like some feedback from the community on whether I am aproaching the use of engagement programs in the best way. We use similar content across different programs, currently seg...
Thank you for all your comments. We do already use a templated campaign that we clone for multiple use, also with tokens to update emails/pages easily and we update the status as r...
I read elsewhere in the forum that for programs using forms, program acquisition is only set automatically by local forms, not global forms. Is this true?My use case is for webinar...