Mark_Farnell

I'm with Michelle on this one, even if you have RCA to measure ROI in Marketo, you're getting a lot of value from using campaigns in SFDC e,g,: list creation for sales/TM call back based on campaign membership/status the campaign related list gives a summary on lead/contact/opportunity records sho...

as an example of what I am currently doing, if the lead clicks a link in an email being used in the engagement program and is a member of that engagement program I am updating the status to engaged. It's a low level definition I admit but shows success for that program.But what if the lead is in an...

that is really useful, thanks, I guessed it was sent but in some of the videos the speaker talks about "the lead has recieved".Follow up question though, in the program, because it is being used across multiple engagement programs, I want to use program status to see the total sent/delivered/opened/...

Hi Amanda - so therfore I am also now assuming that by only adding the lead to the actual program being used e.g. by changing program status to opened/clicked to show engagement, no one else will be added to the program. So whilst that program is being used in the engagemetn stream it will send th...

Thank you Josh and Amanda - something that Amanda said interested me that I may have missed in the documentation - several emails can be used in one program, but once a lead is a member of that program they can neve receive any other emails from that program i.e. it is program memebrship rather than...

Thank you for all your comments. We do already use a templated campaign that we clone for multiple use, also with tokens to update emails/pages easily and we update the status as required when forms are filled out etc. The key interest here was around global vs. local forms which still seems a lit...