Mark_Farnell

Mark_Farnell

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Date Last Visited
‎02-19-2020 01:20 AM
Level 5
Joined the community 22-07-2011
Rank Icon Level 5
United Kingdom
  • solved badge How not to use Request Campaign #lessonslearned

    Thought I'd share a very recent mishap in our Marketo instance to bring a smile to your faces.We've been re-building our engagement programs, with 22 pre-existing content programs that needed to be be re-built as new types for reporting purposes. We wanted to make sure the members of the old progra...

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    Discussions
    2035 4 6
  • Revenue Cycle Modeler - Transitions

    After many years of working without the revenue cycle explorer, we're finally beginning to see how this can help us. I'm struggling with making sure I have got my transitions right to move people - in the early funnel its easy, our revenue stages map to our lead statuses e.g. known, mql, and likewi...

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    Discussions
    1152 1 1
  • Communication Limits

    We're setting up an engagement program, using programs rather than just an email. The cadence is set to once per week. In the flow I'd like to send the email, wait 2 days and send it again if it hasn't been opened (understanding that open metrics aren't perfect).But our current communication limit...

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    Discussions
    1108 0 1
  • Email A/B Testing - do I really need lists?

    We're A/B testing a 3 week standard mini- drip nurture campaign and a 3 week mini-engagement program. In each case we're splitting off a region of our sample and running an A/B test (1.1 NAM).Essentially, in the first week's flow if the region equals "X" then we request a campaign which sends 50% v...

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    Discussions
    1090 0 4
  • Impact of Changing Program Success

    We're looking to change the definitions of program success for webinars. Currently "Registered" is deemed a success since they have filled in a form, however we're planning to tighten this so success only applies to Attended/Attended On-Demand.Changing the criteria is fine in Admin, but how do I ba...

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    Discussions
    677 0 1
  • Re: How to schedule an email to only x people not a

    So we have come up with a solution that is partly automated at least. Let's say you have a list of 5000. A new custom field is needed e.g. "Send Date". Before uploading the list, or creating a smart list of cold data, you need to update the field "Send Date" in chunks that make sense so you can e...

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    Discussions
    1521 0 0
  • Re: How to schedule an email to only x people not a

    HI Adam. Thanks - we were initially thinking about creating lists in that way as well, but that sounds a bit manual. Also I need to accomodate a data change that would fire an unknown number of leads in to the campaign, without having to check it. Any other ideas?

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    1521 0 0
  • How to schedule an email to only x people not a

    I've seen a few discussions and ideas around limiting an email send, and wanted to ask the community about my specific use case.We have a nurture campaign due to kick off to re-engage with leads who meet a certain criteria of not having engaged with us recently e. have not clicked a link in an email...

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    Discussions
    1591 0 5
  • solved badge Re: Tracking email clicks in emails without a template

    We've found out what the problems were, so am sharing here in case others have made teh same mistake.Basically we've narrowed down the most likely answer to be that I had sent myself a sample, and as such none of the email tracking is included, this is expected behaviour but we missed it.Also, and t...

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    Discussions
    1676 0 0
  • List of Form Follow Up Pages

    Does anyone know if it is possible to extract a list from Marketo of all forms being used and the follow up pages they are using?

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    Discussions
    873 0 2
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Public Statistics
Date Registered ‎07-22-2011 07:45 AM
Date Last Visited ‎02-19-2020 01:20 AM
Total Messages Posted 165
Likes Received 45