Mark_Farnell

We have an opening for an EMEA Marketing Operations Manager based in Basingstoke. Our tech stack includes Marketo, Salesforce, On24, Conversica, Everstring and Ringlead. We're a big MOPS house with a lot of focus on using the tech more than we do - lots of successes but also lots of areas we can i...

Some of my non-Ops colleagues are struggling with the concept of attribution. No problem, I thought I'd just point them in the direction of docs.marketo.com.Here is the page on attribution: Understanding Attribution - Marketo Docs - Product Docs Maybe it's me, but I can't really understand 2 of the...

We're just starting out on the ABM journey and are using the new ABM product to support this. We're seeing some unusual behavior in the selection of named accounts via CRM (have a case raised, just wondering if anyone else is experiencing the same behavior)For context we have set up a custom field ...

There are a few articles in the community about the fact that you can't use Champion/Challenger testing on batch email campaigns. We came across this when using programs in our engagement engine - misread the article about using Champion/Challenger in engagement engine (ie can on a simple email, bu...

Maybe a small one for you, but thought this would save anyone wondering what the hell is going on when 2 opps appear as 1 in RCA.We had a situation where we were checking the values in RCA versus the values in SFDC for opportunity amount - we had two opps with exactly the same name in SFDC, which ap...

We're massive Marketo users, building out hundreds of global campaigns each year to support 100% year-on-year growth in the fastest growing company in our sector.This role covers event support, full-on engagement nurturing, lead scoring and analytics.We're based in Basingstoke, and although the role...

I;d like to create report that showed me for each of my engagement programs, how many leads are in each stream and of those how many have exhausted content. The data is there, I can see it in the Engagement Program, but with 16 engagement programs and 3 streams per program it's a bit too manual to ...

Thought I'd share a very recent mishap in our Marketo instance to bring a smile to your faces.We've been re-building our engagement programs, with 22 pre-existing content programs that needed to be be re-built as new types for reporting purposes. We wanted to make sure the members of the old progra...

After many years of working without the revenue cycle explorer, we're finally beginning to see how this can help us. I'm struggling with making sure I have got my transitions right to move people - in the early funnel its easy, our revenue stages map to our lead statuses e.g. known, mql, and likewi...

We're setting up an engagement program, using programs rather than just an email. The cadence is set to once per week. In the flow I'd like to send the email, wait 2 days and send it again if it hasn't been opened (understanding that open metrics aren't perfect).But our current communication limit...