We have an opening for an EMEA Marketing Operations Manager based in Basingstoke. Our tech stack includes Marketo, Salesforce, On24, Conversica, Everstring and Ringlead. We're a bi...
Some of my non-Ops colleagues are struggling with the concept of attribution. No problem, I thought I'd just point them in the direction of docs.marketo.com.Here is the page on att...
We're just starting out on the ABM journey and are using the new ABM product to support this. We're seeing some unusual behavior in the selection of named accounts via CRM (have a ...
There are a few articles in the community about the fact that you can't use Champion/Challenger testing on batch email campaigns. We came across this when using programs in our eng...
Maybe a small one for you, but thought this would save anyone wondering what the hell is going on when 2 opps appear as 1 in RCA.We had a situation where we were checking the value...
We're massive Marketo users, building out hundreds of global campaigns each year to support 100% year-on-year growth in the fastest growing company in our sector.This role covers e...
I;d like to create report that showed me for each of my engagement programs, how many leads are in each stream and of those how many have exhausted content. The data is there, I ca...
Thought I'd share a very recent mishap in our Marketo instance to bring a smile to your faces.We've been re-building our engagement programs, with 22 pre-existing content programs ...
After many years of working without the revenue cycle explorer, we're finally beginning to see how this can help us. I'm struggling with making sure I have got my transitions right...
We're setting up an engagement program, using programs rather than just an email. The cadence is set to once per week. In the flow I'd like to send the email, wait 2 days and send ...