Mark_Farnell

Thought I'd share a very recent mishap in our Marketo instance to bring a smile to your faces.We've been re-building our engagement programs, with 22 pre-existing content programs that needed to be be re-built as new types for reporting purposes. We wanted to make sure the members of the old progra...

After many years of working without the revenue cycle explorer, we're finally beginning to see how this can help us. I'm struggling with making sure I have got my transitions right to move people - in the early funnel its easy, our revenue stages map to our lead statuses e.g. known, mql, and likewi...

We're setting up an engagement program, using programs rather than just an email. The cadence is set to once per week. In the flow I'd like to send the email, wait 2 days and send it again if it hasn't been opened (understanding that open metrics aren't perfect).But our current communication limit...

We're A/B testing a 3 week standard mini- drip nurture campaign and a 3 week mini-engagement program. In each case we're splitting off a region of our sample and running an A/B test (1.1 NAM).Essentially, in the first week's flow if the region equals "X" then we request a campaign which sends 50% v...

We're looking to change the definitions of program success for webinars. Currently "Registered" is deemed a success since they have filled in a form, however we're planning to tighten this so success only applies to Attended/Attended On-Demand.Changing the criteria is fine in Admin, but how do I ba...

I've seen a few discussions and ideas around limiting an email send, and wanted to ask the community about my specific use case.We have a nurture campaign due to kick off to re-engage with leads who meet a certain criteria of not having engaged with us recently e. have not clicked a link in an email...

Does anyone know if it is possible to extract a list from Marketo of all forms being used and the follow up pages they are using?