Mike_Reynolds2

Hank,Josh has some good recommendations. If you end up going with UTM parameters, this article could be helpful: Tracking Lead Sources

When a field value on the Company/Account object is changed, all lead records associated to the same Company/Account inside of Marketo will have that change made to them as well. The problem we find is that the Change Data Value activity is only logged on the individual lead record where the change ...

When a field value on the Company/Account object is changed, all lead records associated to the same Company/Account inside of Marketo will have that change made to them as well. The problem we find is that the Change Data Value activity is only logged on the individual lead record where the change ...

I need to correct my previous comment. A new feature allows the segment to match based off of program/campaign membership alone through the Marketo--RTP integration. It's best to have the lead click through the email to a page that has both the Munchkin and RTP scripts running on them in order to ge...

Try this Support Solution, sounds like it may helpTracking Lead Sources

You can also try this Support Solution just published: Tracking Lead Sources

This is already available to some extent now. When setting a segment, you have the option to target based off of Marketo Email Campaign. This allows you to specifically target leads that are members of a smart campaign or an Email Program that have sent an email. It's not available for members of sm...