Mark_Knight

This is so FRUSTRATING - this is basics, level 1 requirements, yet the functionality is missing (and as you point out in so many other areas too) when this is included in more basic (and cheaper) solution offerings.   Have any of your suggestions been taken up, or are Marketo (Adobe) just advancing to broaden functionality to make their solution have the new areas only a few will want whilst ignoring core areas that any marketeer would take for granted as being present in 2020 - checking whether a marketing automation system can automatically / easily integrate into GA in 2020 should be a given.... not something you have to retro fit yourself. ... View more

@SanfordWhiteman - is there a way to template add utm_medium=email and UTM_campaign=[marketo campaign id] to marketo email links i send out - or do i need to append all urls manually with this info?   Seems a simple request, but cant for the life of me find an answer...   UPDATE: I have since found this article by Courtney Grimes. https://nation.marketo.com/t5/Champion-Program-Blogs/Integrating-Google-Analytics-with-Marketo/ba-p/247277 I have successfully excluded mkt_tok from my pages, but am still lost as to how to setup the User ID tracking  - is there a dummies guide for that part? ... View more

Perfect fix and implementation guidance for the issue of Firefox not displaying embedded forms ... View more

Many thanks Sanford Whiteman‌ for this post and for reaching out to me after liking a previous post that was out of date. One more point to add one more item on your implementation list though. - Make sure you clear your CDN cache if you are repeatedly testing the same page once you have implemented this fix... I find it incredible that we need to fix forms and can no longer rely on the embed code Marketo generates - Why are Marketo not fixing this issue for any new forms / embed codes generated??  I hope Marketo give you some level of kick-back for doing their job for them... ... View more

But there is more than one type of consent, not just 'specific consent' to which your comment relates. Specifically within B2B there is also 'Legitimate Interest' whereby upon balance you can evidence that you have a legitimate reason to believe the person wishes to receive emails from you - perhaps a customer etc and you wish to inform of a similar service to what they are a customer for / have a valid relationship with. - as long as you give the user an opt-out, legitimate interest is a valid form of consent - even for email marketing. At least that is what our lawyers have told us (Global B2B software company) ... View more

very useful - but i have found that the link within a smart list subscription email to download the report expires after 4 days of the email being sent? Is there a way to extend this? - Its quite limiting for example if recipient is travelling / on holiday? ... View more

ANYTHING that would help improve the performance of the Email Editor has to be good... ... View more

...and nearly two years on and the speed of the email editor 2.0 should be an embarrassment to Marketo. I too am facing the same issues of load times (to edit / add or remove modules) - you can be waiting 25-30 seconds for the command to execute its so frustrating. I too expect a instant load time, coming from a far cheaper solution in Dotmailer where i had taken the performance times for granted. I will be looking into Gregoire's comments to enhance (thankyou), but i find it incredibly frustrating that software vendors (it would seem) would rather expand their portfolio to include a few more check boxes in the functionality comparison sheet than improve the core performance of the basic modules on which their software is built. I also use Chrome. ... View more

I am new to Marketo so still trying to get to grips with the details, so please excuse my simple question. In basic terms, please can you confirm that if my website DOES already have HTTPS encryption, i can use the embed code from Marketo forms (created in 2018) within my website and those forms will operate as expected, without errors, passing encrypted data into Marketo, (and not flag any issues in Google), WITHOUT the need for me to purchase separate HTTPS encryption module from Marketo? Many thanks Mark ... View more

Hi i am working with a german DPO / lawyer to cover our GDPR needs for our website in Europe and we have covered this issue. He agrees with you ... you need two check boxes BUT (a very big but...) 1 consent to store and process the registrants data and this needs to be coupled with a link to a specific consent statement detailing the fields captured and why / what to expect... (it can’t be a generic link to privacy policy, that gets linked to from the specific statement) 1 consent to further email marketing (if not already opted in) BUT... Neither of these boxes can either be pre-checked, nor mandatory. GDPR is specific about this. You cannot couple consent (tick this and you can have the content) doing so invalidates the consent... (assuming we are talking about a form that then provides access to white paper download etc - there are some exceptions to this depending upon what the user is registering for...) You have to give the option of allowing the registrant to download the white paper without giving you the consent to store and use their data- let alone opt-in to further emails... and the only field you can make mandatory on that form is email address, assuming you deliver the whitepaper via email... you can include other fields but these are optional. its a brave new world... ... View more

I have received an update from our external German-based legal advisers who are acting as our Data Protection Officer prior to the Xmas break, during which he pointed out to me that there is a significant issue in the way Marketo data capture typically wants to operate. One of the new requirements of GDPR is to not enforce the unnecessary data capture of fields not required for the processing of the request. What this means in practice, he suggested, is that you can no longer make mandatory field data capture that would typically be generated for White Paper access (ie Name, Company, Country etc) - you can only make Email address mandatory based on the principle that you then deliver the white paper via an email back to the registrant. You can still have all of these fields on your form, you just cant make them mandatory - and of course you need to make email marketing consent a separate opt-in to consent for storage. Therefore you have the prospect of having to give away all of your gated content in return only for an email address, which could potentially only be used for the delivery of the gated item, before you have to throw the address away... - Of course there is the argument that this will improve data quality of those consenting, but will see a significant drop in numbers. However, he did suggest there is an alternative data model. The 'Facebook' approach. This requires the user to sign up to a user account / login prior to getting access to services/resources. As part of this approach in return for your services (i.e. gated content) you can require the registrant to complete their details and consent to storage in order to access the gated content. - note, you still cant enforce email marketing, this remains a separate opt-in, and you must still offer an opt-out of consent (right to be forgotten etc). Having only recently signed with Marketo, this news is quite alarming to me. - Has anyone else's legal counsel come to similar / same conclusions? - Are there use cases / references of how Marketo can be used under a User Account based model integrated into a WordPress website? Many thanks. Mark ... View more

I too am currently researching this issue right now and have come across 2 main authoritative articles: https://moz.com/community/q/does-having-a-different-sub-domain-for-your-landing-page-and-blog-affect-your-overall-seo-benefits-and-ranking http://www.verticalmeasures.com/search-optimization/marketing-automation-and-seo-subdomains-vs-subdirectories/ Basically the articles state that if the form is navigable within the site (ie main contact form) use the embed code to ensure design integrity. If the form is part of a landing page linked from social / email / ppc etc then place on a Marketo LP and benefit from a nice user experience (pre-fill / known user / progressive profiling etc) - BUT, Marketo landing pages are on sub-domains (MOZ article) that doesn't help feed the domain authority of the main site and the SEO for this landing page will suffer as it gets treated like a new site, so the SERPs will be worse than if on the main site. Therefore if SEO / SERPs are crucial to this LP, they caution against using a Marketo LP. Either way, the answer is still dirty and not clear. You, me (and no doubt lots of other Marketo users) want the features of Marketo to help manage your form AND the SEO benefits for your domain. For me, these landing pages are important as they are the gate to some high-value thought leadership content (White Paper / On-demand Webinar etc) that i WANT to rank well in the search engines, to help with our lead generation - but i also want a good user experience and not to keep asking the same basic data capture questions each time. Which way is best... ??? Its nearly 2018, i find it amazing i still need to decide and cant have both. I am interested to hear how others solve the puzzle. ... View more