How to Track Marketo Email Traffic in GA on Non-Marketo Landing Pages

[Krista_Muir1]

What is the best way to track email clicks from Marketo in GA? My landing pages are not hosted on Marketo or RTP.  We use Wordpress landing pages with munchkin tracking.

Do Marketo Emails come in as a specific Referral source as "other"?

How can I consolidate my "Marketo tokens" into a traffic source and aggregate page visits that way?

Any help is appreciated

[SanfordWhiteman]

You can look for a referrer matching your tracking domain hostname(s), or the query param mkt_tok.

More complete -- since tracking domains may change over time, and in rare cases you may turn off mkt_tok -- would be to actually tag your links with utm_medium=email.

[Mark_Knight]

@SanfordWhiteman - is there a way to template add utm_medium=email and UTM_campaign=[marketo campaign id] to marketo email links i send out - or do i need to append all urls manually with this info?

Seems a simple request, but cant for the life of me find an answer...

UPDATE: I have since found this article by Courtney Grimes.

https://nation.marketo.com/t5/Champion-Program-Blogs/Integrating-Google-Analytics-with-Marketo/ba-p/...

I have successfully excluded mkt_tok from my pages, but am still lost as to how to setup the User ID tracking 

- is there a dummies guide for that part?

[SanfordWhiteman]

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@SanfordWhiteman - is there a way to template add utm_medium=email and UTM_campaign=[marketo campaign id] to marketo email links i send out - or do i need to append all urls manually with this info?

Seems a simple request, but cant for the life of me find an answer...

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You cannot automatically decorate links, though you can of course use a {{my.token}} that contains this info... as long as you remember to add the {{my.token}}.

[SanfordWhiteman]

Also, please move the question to Products.  Marketing Central is for general marketing discussion, not specific to Marketo the product (yes, it is confusing).