Updates to the Marketo Salesforce Sync ConfigurationThis discussion thread has been set up to ensure you get answers to your questions regarding the upcoming configuration changes ...
Included in this articleOverviewThe configuration changes being made will require customers to recreate some fields if they want to still use that data within SFDC. Once the fields...
Included in this articleOverviewDo you need to create fields in Salesforce and have them connect to specific fields in Marketo like for Lead Score or Acquisition Program? If so, th...
Included in this article OverviewMarketo uses a set of fields to capture certain kinds of marketing related information. If you would like this data in Salesforce, please follow th...
Included in this articleHighlightsThe MLM package in SFDC’s AppExchange is being retired.The MLM package itself doesn’t do much, but was responsible for installing 16 custom fields...
It is true that you wouldn't have access to the Visited Web Page activity history for anonymous lead records. That activity is stored differently and will only show and will only b...
Included in this articleQuestionsWhat is the architectural change Marketo is making?Today, we have two packages in the Salesforce AppExchange:The Marketo Lead Management (MLM) Pack...
One of the most common ways it happens is with the link clicks like Sanford Whiteman talks about. Hyperlinks in emails are decorated with tracking data appended to the end of the ...
Sarah Mayer Referrer URL isn't widely used any more because it's entirely reliant on the website the lead is coming from to pass that data along during navigation, and most websit...