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Updates to the Marketo Salesforce Sync ConfigurationThis discussion thread has been set up to ensure you get answers to your questions regarding the upcoming configuration changes between Marketo and Salesforce. It is being monitored by the Marketo team so please post any questions you have and we’l...
Included in this articleOverviewThe configuration changes being made will require customers to recreate some fields if they want to still use that data within SFDC. Once the fields are recreated, the backfill process begins, which in turn starts a global resync of all leads from SFDC to Marketo. Thi...
Included in this articleOverviewDo you need to create fields in Salesforce and have them connect to specific fields in Marketo like for Lead Score or Acquisition Program? If so, this document will take you right to the instructions on how to get that done! Step by Step Directions for all Salesforce ...
Included in this article OverviewMarketo uses a set of fields to capture certain kinds of marketing related information. If you would like this data in Salesforce, please follow the instructions below. Create three custom fields in Salesforce on the lead and contact objects: Lead Score, Acquisition ...
Included in this articleHighlightsThe MLM package in SFDC’s AppExchange is being retired.The MLM package itself doesn’t do much, but was responsible for installing 16 custom fields (16 on the Lead object and 16 on the Contact object) that sync data from Marketo to SFDC like Lead Score and Acquisitio...
It is true that you wouldn't have access to the Visited Web Page activity history for anonymous lead records. That activity is stored differently and will only show and will only be able to be filtered on once the lead becomes known. So that part is accurate. The filters don't appear when the report...
Included in this articleQuestionsWhat is the architectural change Marketo is making?Today, we have two packages in the Salesforce AppExchange:The Marketo Lead Management (MLM) PackageThe Marketo Sales Insight (MSI) PackageWhen installed, the MLM package auto creates a set of fields in Salesforce. Ma...
One of the most common ways it happens is with the link clicks like Sanford Whiteman talks about. Hyperlinks in emails are decorated with tracking data appended to the end of the URL. That's what's used to identify the click activity in the lead record, and each tracking token is specific to the le...
Sarah Mayer Referrer URL isn't widely used any more because it's entirely reliant on the website the lead is coming from to pass that data along during navigation, and most websites just don't bother any more. If the original website they're coming from doesn't pass along the Referrer URL data, the...
You can also check this post out as well: Email was clicked before it was delivered? It's a link scanner