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Hey Brian,Just to clarify: if you're running a test on either an email in a nurture program or an email in a nested default program, you're using Marketo's Champion/Challenger testing functionality - not A/B testing. Conceptually it's similar, but they're functionally slightly different, and it's i...
Hey Lauren! Always nice to get some ANZ representation
Totally agree on the data front. Not understanding this can mean errors as simple as missing a set of people who had valid reasons to be included in a campaign, or as major as a compliance breach... eek. And TOKENS! All the tokens.
This is fab Chelsea Kiko . CoE is always my first port of call with my users - can't underestimate how impactful a well designed & carefully considered CoE can be on the long term performance & effectiveness of both users individually and an instance on whole...
Steve's points at the keynote about B2E being what we need to move towards really struck a note of relevance for me - as someone who's never worked in a business that's truly exclusively B2B or B2C, it's important. And totally agree with Sarah's note on talking about the metrics that really matter t...
Hey Kelly - looping back on this one, if any of the answers in this thread helped solve your issue please feel free to mark that answer as correct so that this thread shows as resolved within community - it'll help out other users who are experiencing similar issues to yours
Hey Lizzie - if any of these answers helped you come to a solution here it'd be great if you marked the most helpful one as correct or marked your question as assumed answered - it'll make sure this thread shows as resolved in community & help other users having similar issues out!
Hey Angie,This'll be easier for us to help with if you reply to this comment with the full code for the email, as your snippet includes CSS classes that we can't account for otherwise. Make sure that you click "use advanced editor" in the top right corner of the comment box and then select the "inse...
Done! Just add it to my rant pile, Kristi