All of this is very true I think the tl;dr comes down to: understand your business' needs, decide which solution is best suited to those needs, and then create a very clear brief!
Yep, unfortunately most people who don't have much involvement with email dev just don't understand how complicated it is. Expecting a web developer to be able to do what an experi...
I predict having them tinker with your existing templates will cause more problems than it solves. Both Landing Pages and Emails can be extremely finicky when it comes to getting r...
Thanks Jo!I can't even imagine the horror...Image compression processes are so important - I've got a link in thepost to a great article on the subject from DemandLab via the ever ...
SO many great snippets (heh) of advice in here, love itBeth Massura. I'm guilty of really underutilising snippets, this gives me a few ideas for upcoming use cases where they migh...
Great post, I love the point about bringing martech skills intoother areas where those skills are underrepresented in the market, giving you competitive advantage. I definitely lik...