Level 10
Joined the community 25-06-2017
Level 10
Auckland, New Zealand
Director of Client Strategy - APAC
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I agree with Jay; it's really important to have creative people in your team but without exception the people who I see doing the most bold, exciting and effective stuff with Marke...
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I recently discussed this at a customer engagement session in Auckland so I can share a slide on this topic...Firstly, disclaimer - this isn't true for everyone and will vary depen...
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Short and sweet I must admit that I'm slightly embarrassed now to realise I'd never thought of making the consent process dynamic based on country... It seems kind of obvious now!
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Typically RCM & RCE will help you understand the impact of individual programs, but that's probably not going to really answer your question in any reliable way. It will likely be ...
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Hey Shari,I can't readily share my current one as it has some specific business info in it, but I might look at posting a generic one in community at some stage if people are inter...
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Hey Jane,We would really need to see the whole set of code to be able to tell whether there's another code issue at play here, but I have seen the loss of module functionality happ...
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No sweat, it did end up a bit long...!GA is key in my mind; when it's a key source of performance data for so many other channels it's a great way to really very clearly show how M...
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Hey Leticia,Great question. Putting legalities of automatically re-opting someone in if they fill in a form aside, I generally like to think about it from the perspective of how we...
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Hey Jamie, great question.Ultimately it comes down to this: what audience are you reporting to? I try to steer people away from focusing too much on engagement based metrics outsid...
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Hey Kanako,The logic you're trying to create is effectively:If field is not empty, display: <a href="{{lead.your field here}}">text</a>If field is empty, display: textI.e., it's th...
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