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Love this! As a fellow psych major, agree - it's all psychology at the core
So many great points here - especially on starting small; it's easy for people to be overwhelmed by the possibilities here, but rolling it out with those seemingly simple but oh so effective details like footers is such a great way to start.
Enjoyed this one. Totally agree on how awesome it would be to see CC products as bonuses, and the potential to see features from CC products wrap into the Marketo UX . Very hopeful that we don't lose summit as a result of the acquisition - if it's merged into Adobe Summit and/or becomes a smaller, ...
Great advice Rachel Noble can't stress enough how important step 1 is!
+infinity to every item on this, such a good list. I'm gonna be sharing this around with my team!
Awesome post, Rachel Noble - you make some really good points. Sometimes it can be easy to assume why a program didn't work, and abandon it completely, rather than really analysing why it didn't work and thinking of what changes might turn it around.
Thanks for compiling & sharing, Jessica Kao! Such a useful resource for those of us who weren't able to be there this year & struggle to find the time to watch the recordings. Of the ones I have had the chance to watch, I actually really enjoyed yours. Reporting and analytics is always one of the p...