Completely agree with the points about spotting budget leaks and identifying those "it's been here forever and no-one remembers why" parts of the stack... solving those can be simp...
Totally agree with 1, 2, and 3! Great advice, completely agree that the people who do well are often the ones who instinctively answer questions with "I'll find out" instead of "I ...
So many great points here - especially on starting small; it's easy for people to be overwhelmed by the possibilities here, but rolling it out with those seemingly simple but oh ...
Enjoyed this one. Totally agree on how awesome it would be to see CC products as bonuses, and the potential to see features from CC products wrap into the Marketo UX . Very hopeful...
Awesome post, Rachel Noble - you make some really good points. Sometimes it can be easy to assume why a program didn't work, and abandon it completely, rather than really analysing...