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You can use the same form on multiple landing pages, whether they're Marketo or not. You just need your associated trigger campaign to specify the "Web page" constraint.If you mean can you use the same design, but change the fields and such... no, I don't believe that's possible. It might be doable ...
I've done it and it works. It's just the form-prefill that doesn't because of the security concerns of sending data back to an unsecure location. Determining if Marketo already has that data or not doesn't constitute the same security concern.
I'm curious how other people are handling soft bounces. From what I've read in other posts, Marketo doesn't unsubscribe soft bounces at any point (whether it's multiple soft bounces or not) -- is that correct?These are driving my delivery rate way down, so I figured I would see how the community has...
Per what Veronica said, you can probably use the drag and drop method to add the form, then add an HTML element below the form and drop in your javascript. Have you tried that?
Veronica is correct -- it won't prepopulate in embed mode, regardless of where it lives.Personally, I've done this a few times (embedded a 2.0 form on a Marketo landing page), because it gives me greater control over the template. I'm not a fan of the absolute positioning system, though my method al...
The drip that you outlined would be possible via smart campaigns. You'd use a number of campaigns, one of which would be the primary content send, with the different emails and wait times between them. Another would be a gate keeper of sorts to pull the lead out of the drip if the requisite actions ...
What are you trying to accomplish with the campaign?The simplest way to test is remove any actions in the campaign that could cause problems (e.g. data changes, email sends, alerts, etc). So for instance if you just want to see the possible affected leads, you could simply generate a list and spot c...
To accomplish this, you would use a smart campaign that uses a trigger for "Clicks Link in Email" or possibly just "Visits Web Page." You'd designate your link/unsubscribe page with a constraint.Then in the flow of the campaign, you'd add an action to unsubscribe the lead.
Definitely tracking registrations by different channels is useful. It can really help you know where to spend your budget if you can say 20% of registrations came via email, 10% from social media, 50% from the website, etc. Same thing for attendance, so you'll have an idea if one channel produces mo...