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Oh that's really smart! Do you have those reports configured in Marketo by domain?
Last Updated Date: December 15, 2023 As a Marketing Operations professional, a key part of your job is administering your team’s martech platforms. You need to make sure your tools are running in tip-top shape, and it’s important to establish routines to keep your instance healthy. Your Marketo Eng...
Wow, that seems like a massive undertaking! Definitely a good use case for bringing in outside help.
Yes, there's definitely a balance between staying on-track to accomplish the set goals and being able to shift as priorities adjust.
Oooh, never thought about using a global token for sending alerts! I have always sent alerts to email groups and then make sure the right people are the group (marketing-ops@, webinars@, events@, etc).
The new year is a great time to think about adding capacity to your team, and it’s often easier to get budget to hire a consultancy than to hire in-house. Bringing in outside help is a great way to add capacity to your team, tackle complex projects, and get access to a team of experts. However, hiri...
Definitely agree to put them in the Database. Even better if you can build them into Segmentations if that makes sense. You can lock down which roles can edit Segmentations, which helps prevent any unauthorized changes.Either way, I recommend keeping a Changelog of changes to anything global in your...