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This is great, Beth! I was never quite clear how to best use snippets, this is super helpful.
There's no way that I know of to get all sync errors in realtime, which is unfortunate. I make it part of my daily routine to check the Notifications tab first thing. You can also set up email alerts for critical issues. I also have a running spreadsheet of errors and if there is anything that I see...
This is really helpful! We are not currently using Marketo LPs but are exploring using them for certain use cases. Nobody likes our current CNAME and I would need to create a new one if we were going to move forward with this.
Agree! Would be great to put some faces to the names/voices
Grace, this is an awesome post, going to share with my team. I wholeheartedly agree that "Your in editor experience is critically dependent on your email template." I once met someone who was new to Marketo and was kinda thrown in the deep end with no training. She wanted help with an email...and I ...
I am pretty sure that MSE is actually Tout (improved/upgraded/etc)
It really depends on what you want to get out of it. Lots of companies say that they do "ABM," including Marketo with the ABM add-on, Engagio, LeanData, Terminus—but they all have very different features and functionalities.If you haven't seen the presentation from Summit 2019 on "Building a Martech...
I also love templates and tokens! I'm slowlyletting other people (like field marketing) build programs from templates. I hadn't thought about creating workflow diagrams, that makes a lot of sense in training!For me, a CoE goes hand-in-hand with request forms. We don't actually use proper forms, but ...
Sure, there are lots of ways to market in an account-based way. Having a technology such as Marketo ABM is not going to automatically make your marketing account-based, you need to think strategically about your ideal customer profile (both for individuals and companies) and how you want to marketo ...